Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy
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Author | : Marie Schad |
Publisher | : GRIN Verlag |
Total Pages | : 73 |
Release | : 2022-02-08 |
Genre | : Business & Economics |
ISBN | : 3346587177 |
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.
Author | : Ghose Amitabha |
Publisher | : |
Total Pages | : 207 |
Release | : 2008-07-11 |
Genre | : Green marketing |
ISBN | : 9788131414422 |
One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society s new concer
Author | : Naidoo, Vannie |
Publisher | : IGI Global |
Total Pages | : 378 |
Release | : 2019-07-26 |
Genre | : Business & Economics |
ISBN | : 1522595600 |
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author | : Frances Bowen |
Publisher | : Cambridge University Press |
Total Pages | : 311 |
Release | : 2014-05-29 |
Genre | : Business & Economics |
ISBN | : 1107034825 |
Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.
Author | : Virginia Munro |
Publisher | : Emerald Group Publishing |
Total Pages | : 272 |
Release | : 2020-09-14 |
Genre | : Business & Economics |
ISBN | : 1800430353 |
CSR for Purpose, Shared Value and Deep Transformation focuses on a new type of CSR, which includes entrepreneurial innovation, sustainable goals and shared and integrated value in a systems-oriented approach for deep transformation. All topics are backed by case studies, academic literature and future research opportunities.
Author | : Donald A. Fuller |
Publisher | : SAGE Publications |
Total Pages | : 409 |
Release | : 1999-02-02 |
Genre | : Business & Economics |
ISBN | : 1452221324 |
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author | : Andrew S. Winston |
Publisher | : Harvard Business Review Press |
Total Pages | : 353 |
Release | : 2014-03-11 |
Genre | : Business & Economics |
ISBN | : 1625270526 |
We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.
Author | : Michelle Carvill |
Publisher | : Bloomsbury Publishing |
Total Pages | : 289 |
Release | : 2024-01-04 |
Genre | : Business & Economics |
ISBN | : 1399411217 |
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Author | : Kevin Tuerff |
Publisher | : House of Anansi |
Total Pages | : 127 |
Release | : 2018-02-06 |
Genre | : Biography & Autobiography |
ISBN | : 1487005148 |
One of the inspirations for the smash hit Broadway musical Come From Away, Channel of Peace is an unforgettable memoir of the extraordinary kindness afforded to passengers whose flights were re-routed to Gander, Newfoundland, on September 11, 2001. When Kevin Tuerff and his partner boarded their flight from France to New York City on September 11, 2001, they had no idea that a few hours later the world — and their lives — would change forever. After U.S. airspace closed following the terrorist attacks, Kevin, who had been experiencing doubts about organized religion, found himself in the small town of Gander, Newfoundland, with thousands of other refugees or “come from aways.” Channel of Peace is a beautiful account of how the people of Gander rallied with boundless acts of generosity and compassion for the “plane people,” renewing Kevin’s spirituality and inspiring him to organize an annual and growing “giving back” day. His unforgettable and uplifting story, along with others, has reached thousands of people when it was incorporated into the Broadway musical Come From Away.
Author | : Frank-Martin Belz |
Publisher | : John Wiley & Sons |
Total Pages | : 354 |
Release | : 2012-10-29 |
Genre | : Business & Economics |
ISBN | : 1119966191 |
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com