Great Print Advertising
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Author | : Tony Antin |
Publisher | : |
Total Pages | : 264 |
Release | : 1993-02-15 |
Genre | : Business & Economics |
ISBN | : |
The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
Author | : |
Publisher | : |
Total Pages | : 532 |
Release | : 1995 |
Genre | : Advertising |
ISBN | : |
Author | : Varios |
Publisher | : |
Total Pages | : |
Release | : 1994-06-30 |
Genre | : |
ISBN | : 9781564960757 |
Author | : Martin Fox |
Publisher | : |
Total Pages | : 104 |
Release | : 1975 |
Genre | : Advertising |
ISBN | : 9780915734016 |
Author | : Erica Levy Klein |
Publisher | : Turner Publishing Company |
Total Pages | : 135 |
Release | : 1990-02-01 |
Genre | : Business & Economics |
ISBN | : 1620459485 |
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Author | : Randall Hines |
Publisher | : Racom Communication |
Total Pages | : 223 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9781933199108 |
Print matters still. In fact, it matters more than ever, even—maybe especially—in a world of continuous rapid-fire media innovations because it provides the standard—the acid test—for relevance and communication power. Why print? Because it's the purest form of advertising—an idea given power visually and crafted to move people with words. If you don't have an idea, it shows. If you can't write, people know. You can't hide emptiness behind a mesmerizing glare of glitzy TV production or trade on the familiar voice of a spokesperson to make a connection for you. It's just you and the reader. So print is the acid test for advertising as well as advertising people. Unlike electronic media, print requires our attention. If you lose your concentration when you're reading and your mind wanders, what do you do? Why, you read the sentence or paragraph or page over again—too often more than once. A woman named Evelyn Wood built a speed-reading franchise on this simple truth. Her instructors don't teach you to read faster; they teach you to concentrate better so you don't have to reread. That's why Evelyn Wood graduates not only seem to read faster, they also remember better.
Author | : Varios |
Publisher | : Rockport Pub |
Total Pages | : 320 |
Release | : 1994 |
Genre | : Art |
ISBN | : 9781564961228 |
Author | : Luke Sullivan |
Publisher | : John Wiley & Sons |
Total Pages | : 423 |
Release | : 2022-02-17 |
Genre | : Business & Economics |
ISBN | : 1119819741 |
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Author | : Dan Barron |
Publisher | : |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Advertising |
ISBN | : 9781584710547 |
A fabulous collection of the best in print advertising from the past decade. Provides a broad-based view of American advertising in magazines, newspapers, and catalogs.
Author | : Luke Sullivan |
Publisher | : John Wiley & Sons |
Total Pages | : 400 |
Release | : 2016-01-19 |
Genre | : Business & Economics |
ISBN | : 1119164036 |
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.