Great ideas for teaching marketing
Author | : Charles W. Lamb |
Publisher | : |
Total Pages | : 582 |
Release | : 1994 |
Genre | : Marketing |
ISBN | : 9780538830188 |
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Author | : Charles W. Lamb |
Publisher | : |
Total Pages | : 582 |
Release | : 1994 |
Genre | : Marketing |
ISBN | : 9780538830188 |
Author | : Joseph F. Hair |
Publisher | : Thomson |
Total Pages | : 172 |
Release | : 2001-04-01 |
Genre | : Marketing |
ISBN | : 9780324068641 |
Author | : Geoff Fripp |
Publisher | : |
Total Pages | : 417 |
Release | : 2017-03 |
Genre | : Marketing |
ISBN | : 9781520728681 |
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom
Author | : Brennan, Ross |
Publisher | : Edward Elgar Publishing |
Total Pages | : 352 |
Release | : 2021-11-19 |
Genre | : Business & Economics |
ISBN | : 1789907896 |
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Author | : Ellen Notbohm |
Publisher | : Future Horizons |
Total Pages | : 394 |
Release | : 2010 |
Genre | : Education |
ISBN | : 1935274066 |
A source of practical advice for parents, teachers, and carers of children on the autism spectrum, which offers positive strategies for dealing with a range of issues.
Author | : Justin Reich |
Publisher | : Routledge |
Total Pages | : 312 |
Release | : 2015-02-18 |
Genre | : Education |
ISBN | : 1317476034 |
This practical, how-to guide makes it easy for teachers to incorporate the latest technology in their classes. Employing an informal workshop approach, the book avoids technical jargon and pays special attention to the needs of teachers who are expanding the use of computers in their classrooms. The authors focus on what teachers do and how they can do it better, and provide a wide variety of proven tools, tips, and methods for enhancing these activities with technology."Best Ideas for Teaching with Technology" provides extensively illustrated tutorials for a wide variety of software, online tools, and teaching techniques. It covers everything from lesson plans, to time management, how to show animation, blogging, podcasts, laptop strategies, and much, much more. In addition, periodic updates to the text will be available on the authors' website.