Graphic Design The New Basics
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| Author | : Ellen Lupton |
| Publisher | : Chronicle Books |
| Total Pages | : 264 |
| Release | : 2015-07-14 |
| Genre | : Design |
| ISBN | : 1616894555 |
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
| Author | : Ellen Lupton |
| Publisher | : Chronicle Books |
| Total Pages | : 250 |
| Release | : 2014-04-15 |
| Genre | : Design |
| ISBN | : 1616893443 |
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
| Author | : Ellen Lupton |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 0 |
| Release | : 2015-07-14 |
| Genre | : Design |
| ISBN | : 9781616893255 |
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
| Author | : Ellen Lupton |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 256 |
| Release | : 2008-05 |
| Genre | : Architecture |
| ISBN | : 9781568987705 |
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
| Author | : Amy E. Arntson |
| Publisher | : |
| Total Pages | : 242 |
| Release | : 2012 |
| Genre | : Advertising layout and typography |
| ISBN | : 9781111354312 |
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
| Author | : Ellen Lupton |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 254 |
| Release | : 2008-03-20 |
| Genre | : Design |
| ISBN | : 9781568987026 |
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
| Author | : Elizabeth Resnick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 270 |
| Release | : 2003-06-10 |
| Genre | : Design |
| ISBN | : 9780471418290 |
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
| Author | : Ellen Lupton |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 1900 |
| Genre | : |
| ISBN | : 9781616891848 |
| Author | : Ellen Lupton |
| Publisher | : Chronicle Books |
| Total Pages | : 209 |
| Release | : 2014-08-12 |
| Genre | : Design |
| ISBN | : 161689346X |
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
| Author | : Gavin Ambrose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 209 |
| Release | : 2018-03-08 |
| Genre | : Design |
| ISBN | : 1474255566 |
Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject. This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.
