The Fundamentals of Creative Design

The Fundamentals of Creative Design
Author: Gavin Ambrose
Publisher: A&C Black
Total Pages: 196
Release: 2011-08-31
Genre: Design
ISBN: 2940411611

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Graphic Design for Architects

Graphic Design for Architects
Author: Karen Lewis
Publisher: Routledge
Total Pages: 334
Release: 2015-06-26
Genre: Architecture
ISBN: 1317552350

Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Visual Research: An Introduction to Research Methodologies in Graphic Design

Visual Research: An Introduction to Research Methodologies in Graphic Design
Author: Ian Noble
Publisher: AVA Publishing
Total Pages: 195
Release: 2005
Genre: Art
ISBN: 2940373205

Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The Design Method

The Design Method
Author: Eric Karjaluoto
Publisher: Pearson Education
Total Pages: 241
Release: 2014
Genre: Art
ISBN: 0321928849

A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression.

Graphic Design Process

Graphic Design Process
Author: Nancy Skolos
Publisher: Laurence King Publishing
Total Pages: 192
Release: 2012-08-31
Genre: Design
ISBN: 1780673639

The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
Total Pages: 427
Release: 2016-01-18
Genre: Design
ISBN: 1780679807

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Org Design for Design Orgs

Org Design for Design Orgs
Author: Peter Merholz
Publisher: "O'Reilly Media, Inc."
Total Pages: 199
Release: 2016-08-22
Genre: Computers
ISBN: 1491938374

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth