Graphic Design On The Desktop
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| Author | : Marcelle Lapow Toor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 1998-08-25 |
| Genre | : Architecture |
| ISBN | : 9780471293071 |
The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.
| Author | : Steven Heller |
| Publisher | : Simon and Schuster |
| Total Pages | : 564 |
| Release | : 2017-09-26 |
| Genre | : Design |
| ISBN | : 1621536157 |
More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.
| Author | : Elizabeth Resnick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 270 |
| Release | : 2003-06-10 |
| Genre | : Design |
| ISBN | : 9780471418290 |
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
| Author | : Joyce Walsh Macario |
| Publisher | : Laurence King |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Adobe |
| ISBN | : 9781856695992 |
Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. This book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign. It helps beginner learn the essentials of graphic design.
| Author | : David Kadavy |
| Publisher | : John Wiley & Sons |
| Total Pages | : 359 |
| Release | : 2011-08-08 |
| Genre | : Computers |
| ISBN | : 1119999014 |
Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.
| Author | : John Bowers |
| Publisher | : John Wiley & Sons |
| Total Pages | : 149 |
| Release | : 2012-01-19 |
| Genre | : Design |
| ISBN | : 1118157516 |
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
| Author | : Jason Tselentis |
| Publisher | : |
| Total Pages | : 257 |
| Release | : 2012-05 |
| Genre | : Art |
| ISBN | : 1592537782 |
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
| Author | : Jason Simmons |
| Publisher | : HOW Books |
| Total Pages | : 0 |
| Release | : 2007-09-26 |
| Genre | : Design |
| ISBN | : 9781600610172 |
This in-depth guide explores the essential technical aspects of key areas of print and screen-based design, including type and typography, color, imaging, layout, and printing skills necessary to bring design to a professional standard.
| Author | : Aaron Marcus |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 296 |
| Release | : 1992 |
| Genre | : Computers |
| ISBN | : |
Layout; proportion and grids: invisible keys to successful layout; graphic design of spatial metaphors, display, and tools; an annotated bibliography for graphic design of spatial displays; typography; making type decisions; forms design; the tupography of complex documentation: computer programs; symbolism; clarity and consistency in icon design; icon design tips; icon design in a CAD/CAM graphical user interface: acase study; an annotated bibliography of signs, icons, and symbols; color, the ten commandments of color; an annotated bibliography of color; visualizing knowledge: charts, diagrams, and maps; chart design; ana nnotated bibliography of chart and diagram design; an annotated bibliography of chart and diagram design; an annotated bibliography of map design; screen design for user interfaces; common user-interface design; the user-interface standards manual as a tool for effective management; a comparison of graphical user interfaces; windowing systems; windowing-system overview; windows; menus; controls and control panels; query and message boxes; mouse/keyboard interface; analysis of common tasks; advantages and disadvantages; windowing-system component terminology; detailed system descriptions and comparisons; acknowledgments; bibliography; index; author's biography.
| Author | : Cath Caldwell |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2019-08-06 |
| Genre | : Art |
| ISBN | : 146548180X |
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
