Graphic Design for Non-profit Organizations
| Author | : Peter Laundy |
| Publisher | : Kendall/Hunt Publishing Company |
| Total Pages | : 56 |
| Release | : 1991 |
| Genre | : Art |
| ISBN | : |
Graphic Design For Non Profit Organizations
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Designing for the Greater Good
| Author | : Peleg Top |
| Publisher | : Harper Collins |
| Total Pages | : 751 |
| Release | : 2011-05-31 |
| Genre | : Business & Economics |
| ISBN | : 0062041401 |
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Brandraising
| Author | : Sarah Durham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 117 |
| Release | : 2009-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0470542217 |
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
The Nonprofit Marketing Guide
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 285 |
| Release | : 2010-05-13 |
| Genre | : Business & Economics |
| ISBN | : 0470619856 |
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Action Research for Business, Nonprofit, and Public Administration
| Author | : E. Alana James |
| Publisher | : SAGE |
| Total Pages | : 377 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1412991641 |
Action Research for Business, Nonprofit, and Public Administration covers the background, process, and tools needed to introduce and guide you through to a successful action research (AR) project. Included are how to successfully initiate, plan, and complete AR within all types of organizations while focused on business, nonprofit, and public administration. Graphic organizers and a modular sequence of topics help you manage the steps involved in AR practice. A protocol for weekly report writing, informed consent documentation, and clear guidelines for final analyses and report writing give graduate students the efficient format they need. This book teaches theory by interweaving discussion of the major content areas and stories of student success with the concepts that impact practice.
Visual Meetings
| Author | : David Sibbet |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 2010-08-26 |
| Genre | : Business & Economics |
| ISBN | : 0470945400 |
Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups. Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, including Graphic recording, visual planning, story boarding, graphic templates, idea mapping, etc. Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new media platforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for business success, Visual Meetings will help you and your team communicate ideas more effectively and engagingly.
Uncharitable
| Author | : Dan Pallotta |
| Publisher | : UPNE |
| Total Pages | : 338 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1584659556 |
A courageous call to free charity from its ideological and economic constraints
Green Graphic Design
| Author | : Celery Design Collaborative |
| Publisher | : Simon and Schuster |
| Total Pages | : 209 |
| Release | : 2010-06-29 |
| Genre | : Design |
| ISBN | : 1581157541 |
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Joan Garry's Guide to Nonprofit Leadership
| Author | : Joan Garry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2017-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1119293065 |
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
The Human Centered Brand
| Author | : Nela Dunato |
| Publisher | : |
| Total Pages | : 322 |
| Release | : 2018-10-04 |
| Genre | : Business & Economics |
| ISBN | : 9789534817117 |
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
