Good Copy
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| Author | : Nick Offerman |
| Publisher | : Penguin |
| Total Pages | : 354 |
| Release | : 2016-10-18 |
| Genre | : Humor |
| ISBN | : 1101984651 |
After two New York Times bestsellers, Nick Offerman—woodworker, actor, comedian, and co-host of NBC’s crafting competition series Making It—returns with the subject for which he’s known best—his incredible real-life woodshop. Nestled among the glitz and glitter of Tinseltown is a testament to American elbow grease and an honest-to-god hard day’s work: Offerman Woodshop. Captained by hirsute woodworker, actor, comedian, and writer Nick Offerman, the shop produces not only fine handcrafted furniture, but also fun stuff—kazoos, baseball bats, ukuleles, mustache combs, even cedar-strip canoes. Now Nick and his ragtag crew of champions want to share their experience of working at the Woodshop, tell you all about their passion for the discipline of woodworking, and teach you how to make a handful of their most popular projects along the way. This book takes readers behind the scenes of the woodshop, both inspiring and teaching them to make their own projects and besotting them with the infectious spirit behind the shop and its complement of dusty wood-elves. In these pages you will find a variety of projects for every skill level, with personal, easy-to-follow instructions by the OWS woodworkers themselves; and, what’s more, this tutelage is augmented by mouth-watering color photos (Nick calls it "wood porn"). You will also find writings by Nick, offering recipes for both comestibles and mirth, humorous essays, odes to his own woodworking heroes, insights into the ethos of woodworking in modern America, and other assorted tomfoolery. Whether you’ve been working in your own shop for years, or if holding this stack of compressed wood pulp is as close as you’ve ever come to milling lumber, or even if you just love Nick Offerman’s brand of bucolic yet worldly wisdom, you’ll find Good Clean Fun full of useful, illuminating, and entertaining information.
| Author | : Carol Fisher Saller |
| Publisher | : University of Chicago Press |
| Total Pages | : 151 |
| Release | : 2009-08-01 |
| Genre | : Reference |
| ISBN | : 0226734102 |
Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
| Author | : Glenn Fisher |
| Publisher | : Harriman House Limited |
| Total Pages | : 185 |
| Release | : 2018-10-01 |
| Genre | : Business & Economics |
| ISBN | : 0857196952 |
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
| Author | : Joseph Sugarman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 374 |
| Release | : 2012-06-19 |
| Genre | : Business & Economics |
| ISBN | : 111842879X |
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
| Author | : |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 1820 |
| Genre | : Copybooks |
| ISBN | : |
A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.
| Author | : William FORD (Bookseller, of Liverpool and Manchester.) |
| Publisher | : |
| Total Pages | : 136 |
| Release | : 1816 |
| Genre | : |
| ISBN | : |
| Author | : Martha Stewart |
| Publisher | : HarperCollins |
| Total Pages | : 291 |
| Release | : 2021-01-05 |
| Genre | : House & Home |
| ISBN | : 1328506703 |
“Stewart’s advice is sensible and easy to implement . . . This sparkling collection of tricks is catnip for dedicated entertainers, crafters, and homemakers.” —Publishers Weekly Inside these pages Martha shares all her best good things—the original life hacks for the home—to make your life easier, more fun, more delicious, and more efficient. These practical tricks cover all areas of Martha’s domestic expertise, including decorating, organizing, homekeeping, cooking, entertaining, and celebrating. From clever ways to solve common problems (use file folder dividers to organize cutting boards and sheet pans in your cabinets) to time-saving tricks (keep a pail stocked with cleaning supplies for easy access and portability) to stress reducers (color-code kids’ bathroom gear to make mornings less hectic), every one of these ideas will make you wonder, “Why didn’t I think of that?” Also included are ways to use what you have (a Parmesan cheese rind will add great flavor to soup), streamline your stuff (use certain kitchen tools for many different purposes), or just make life a little more luxurious (add elegance to your table with DIY place cards). Whether functional, delightful, or a little bit of both, these are the details that enliven and inspire every day—that’s a good thing! “There is much to keep crafters, cooks, gardeners, and DIYers busy with new projects and methods to try. The value of the book lies firmly in its great design and its small hints and ideas, which will delight readers.” —Library Journal
| Author | : Ian Goodfellow |
| Publisher | : MIT Press |
| Total Pages | : 801 |
| Release | : 2016-11-10 |
| Genre | : Computers |
| ISBN | : 0262337371 |
An introduction to a broad range of topics in deep learning, covering mathematical and conceptual background, deep learning techniques used in industry, and research perspectives. “Written by three experts in the field, Deep Learning is the only comprehensive book on the subject.” —Elon Musk, cochair of OpenAI; cofounder and CEO of Tesla and SpaceX Deep learning is a form of machine learning that enables computers to learn from experience and understand the world in terms of a hierarchy of concepts. Because the computer gathers knowledge from experience, there is no need for a human computer operator to formally specify all the knowledge that the computer needs. The hierarchy of concepts allows the computer to learn complicated concepts by building them out of simpler ones; a graph of these hierarchies would be many layers deep. This book introduces a broad range of topics in deep learning. The text offers mathematical and conceptual background, covering relevant concepts in linear algebra, probability theory and information theory, numerical computation, and machine learning. It describes deep learning techniques used by practitioners in industry, including deep feedforward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology; and it surveys such applications as natural language processing, speech recognition, computer vision, online recommendation systems, bioinformatics, and videogames. Finally, the book offers research perspectives, covering such theoretical topics as linear factor models, autoencoders, representation learning, structured probabilistic models, Monte Carlo methods, the partition function, approximate inference, and deep generative models. Deep Learning can be used by undergraduate or graduate students planning careers in either industry or research, and by software engineers who want to begin using deep learning in their products or platforms. A website offers supplementary material for both readers and instructors.
| Author | : Drayton Bird |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 449 |
| Release | : 2007-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749452072 |
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
| Author | : Robyn Conley Downs |
| Publisher | : Ten Speed Press |
| Total Pages | : 162 |
| Release | : 2020-09-01 |
| Genre | : Self-Help |
| ISBN | : 1984858246 |
A groundbreaking approach to wellness that will help you cut through the clutter and find the small shifts that create huge changes in your life, from the host of the podcast The Feel Good Effect “An absolutely fresh and insightful guide . . . If you’re looking to create more calm, clarity, and joy, this book is for you.”—Shauna Shapiro, Ph.D., author of Good Morning I Love You What if wellness isn’t about achieving another set of impossible standards, but about finding what works—for you? Radically simple and ridiculously doable, The Feel Good Effect helps you redefine wellness, on your own terms. Drawing from cutting-edge science on mindfulness, habit, and behavior change, podcast host Robyn Conley Downs offers a collection of small mindset shifts that allow for more calm, clarity, and joy in everyday life, embracing the idea that “gentle is the new perfect” when it comes to sustainable wellness. She then leads you through an easy set of customizable habits for happiness and health in mind, body, and soul, allowing you to counteract stress and prevent burnout. Instead of trying to get more done, The Feel Good Effect offers a refreshingly sane approach that will allow you to identify and focus on the elements that actually move the needle in your life right now. Less striving. More ease. It’s time to feel good.
