Good Business Sense For Doing Good Business
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| Author | : Donald C. Yates Ed.D. |
| Publisher | : Xlibris Corporation |
| Total Pages | : 76 |
| Release | : 2020-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1664147330 |
Dr. Yates is well equipped to present materials to assist others in bettering their position as corporate individuals. He presents information about leadership, interactivity/productivity, language, writing, and cultural awareness in such a way that practical information is disseminated with a style and direction that will appeal to any reader who wishes to advance in the workplace. He has over sixty years in the fields of education, leadership, and management and possesses a writing style and purpose which is readily transferrable to the world of work. Dr. Yates has earned advanced degrees in English, Reading, and Educational Administration while working as a teacher, coordinator, supervisor, vice principal and principal. As Department Chairman of English at a large urban high school, he created new aspects of textbook budgeting and departmental scheduling to streamline and simplify teacher/student interaction. Dr. Yates also wrote many curriculum guides and program evaluation processes which he made available to staff, students, teachers, and parents.
| Author | : Bill Novelli |
| Publisher | : JHU Press |
| Total Pages | : 389 |
| Release | : 2021-02-02 |
| Genre | : Biography & Autobiography |
| ISBN | : 1421440431 |
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
| Author | : Dan R. E. Thomas |
| Publisher | : Simon and Schuster |
| Total Pages | : 328 |
| Release | : 1993 |
| Genre | : Strategic planning |
| ISBN | : 0029324440 |
In this detailed "operating manual" for managers, Thomas, who has devoted 20 years to studying the strategies, structures, and systems of successful companies, explains and illustrates how to choose the right business, create the right strategy, design the right organizational structure, implement the right systems, and get the right people. 50 drawings.
| Author | : Kevin Cope |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 184 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9781608322466 |
Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.
| Author | : Theodore Roosevelt Malloch |
| Publisher | : Simon and Schuster |
| Total Pages | : 258 |
| Release | : 2017-10-17 |
| Genre | : Business & Economics |
| ISBN | : 1510729828 |
“Has the potential to transform how all companies are run…Nothing could be more valuable!”—Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI) From two of the world’s most successful business leaders comes Common-Sense Business—an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business. Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity. Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.
| Author | : Willie Cheng |
| Publisher | : John Wiley & Sons |
| Total Pages | : 297 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 0470823895 |
Willie Cheng has been sharing his take on the paradigms of 'doing good' in various publications. Some of these have rocked the charity scene. With the international charity scene moving from an era of 'simply doing good' to one of 'doing good, well', he has compiled and adapted these writings into this book.
| Author | : Ray Anderson |
| Publisher | : Chelsea Green Publishing |
| Total Pages | : 290 |
| Release | : 2019-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1603588906 |
The original Mid-Course Correction, published 20 years ago, became a classic in the sustainability field. It put forth a new vision for what its author, Ray C. Anderson, called the “prototypical company of the 21st century”—a restorative company that does no harm to society or the environment. In Mid-Course Correction, Anderson recounts his eureka moment as founder and leader of Interface, Inc., one of the world’s largest carpet and flooring companies, and one that was doing business in all the usual ways. Bit by bit, he began learning how much environmental destruction companies like his had caused, prompting him to make a radical change. Mid-Course Correction not only outlined what eco-centered leadership looks like, it also mapped out a specific set of goals for Anderson’s company to eliminate its environmental footprint. Those goals remain visionary even today, and this second edition delves into how Interface worked toward making them a reality, birthing one of the most innovative and successful corporate sustainability efforts in the world. The new edition also explores why we need to create not only prototypical companies, but also the prototypical economy of the twenty-first century. As our global economy shifts toward sustainability, challenges like building the circular economy and reversing global warming present tremendous opportunities for business and industry. Mid-Course Correction Revisted contains a new foreword by Paul Hawken, several new chapters by Ray C. Anderson Foundation executive director John A. Lanier, and interviews with Janine Benyus, Joel Makower, Andrew Winston, Ellen MacArthur and other leaders in green enterprise, the circular economy, and biomimicry. A wide range of business readers—from sustainability professionals to green entrepreneurs to CEOs—will find both wise advice and concrete examples in this new look at a master in corporate and environmental leadership, and the legacy he left.
| Author | : Bill McKendry |
| Publisher | : Simon and Schuster |
| Total Pages | : 174 |
| Release | : 2022-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1637630409 |
In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.
| Author | : Richard Telofski |
| Publisher | : iUniverse |
| Total Pages | : 308 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1462071988 |
Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.
| Author | : Ian S. Markham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 244 |
| Release | : 2018-10-08 |
| Genre | : Religion |
| ISBN | : 1119143543 |
The revised second edition of the accessible guide to contemporary ethical issues that are at the intersection of religion and morality The updated second edition of Do Morals Matter? offers an authoritative yet approachable guide to the current ethical issues that bridge the gap between religion and morality. This informed text examines today’s key ethical issues that range from making moral decisions in business and medicine, to the uncertainty of war and terrorism and the tenuous condition of our environment. This popular textbook embraces the dramatic changes that have occurred since the first edition was published such as changes in attitude towards the LGBT community as well as emerging ethical areas such as cyber ethics. In consultation with professors, the new edition includes sections at the beginning and end of each chapter that provide clear and succinct summaries of key issues, as well as reflective and discussion questions. This revised text: Sets out all the major ethical options in a balanced way inviting students to make their own mind up Deals with both moral philosophy and applied ethics Starts every chapter with a thought-exercise to provoke discussion Places Brexit and President Trump in an appropriate ethical framework Develops the concept of a Morally Serious Person. Written for students studying ethics in departments of theology and religion, Do Morals Matter? is the thoroughly revised and updated edition of the text that explores contemporary ethical issues.
