Glossary Of Marketing Terms
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| Author | : Mark N. Clemente |
| Publisher | : clementebooks |
| Total Pages | : 502 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 0971943400 |
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
| Author | : Peter D. Bennett |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 344 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
| Author | : American Marketing Association. Committee on Definitions |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 1960 |
| Genre | : Marketing |
| ISBN | : |
| Author | : Jane Imber |
| Publisher | : Barron's Educational Series, Incorporated |
| Total Pages | : 612 |
| Release | : 2000-04 |
| Genre | : Business & Economics |
| ISBN | : |
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
| Author | : Norman A. Hart |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 1983 |
| Genre | : |
| ISBN | : |
| Author | : Charles Doyle |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 450 |
| Release | : 2011-03-24 |
| Genre | : Business & Economics |
| ISBN | : 0199590230 |
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
| Author | : American Marketing Association. Committee on Definitions |
| Publisher | : |
| Total Pages | : |
| Release | : |
| Genre | : Marketing |
| ISBN | : |
| Author | : Mark N. Clemente |
| Publisher | : Clementebooks |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780971943421 |
A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.
| Author | : Jacques Lleu |
| Publisher | : |
| Total Pages | : 496 |
| Release | : 1977 |
| Genre | : English language |
| ISBN | : |
English-french dictionary of marketing terminology.
| Author | : Mark N. Clemente |
| Publisher | : Amacom Books |
| Total Pages | : 392 |
| Release | : 1992-01 |
| Genre | : Business & Economics |
| ISBN | : 9780814450307 |
Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more
