Building Brands Directly

Building Brands Directly
Author: Stewart Pearson
Publisher: Springer
Total Pages: 445
Release: 2016-07-27
Genre: Business & Economics
ISBN: 1349137715

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

I-Bytes Retail & Consumer Goods Industry

I-Bytes Retail & Consumer Goods Industry
Author: IT Shades.com
Publisher: EGBG Services LLC
Total Pages: 167
Release: 2020-12-12
Genre: Business & Economics
ISBN:

This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.

Special Interest Tourism, 3rd Edition

Special Interest Tourism, 3rd Edition
Author: Bongkosh N. Rittichainuwat
Publisher: Cambridge Scholars Publishing
Total Pages: 311
Release: 2018-10-19
Genre: Business & Economics
ISBN: 1527519929

This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.

The Geography of the World Economy

The Geography of the World Economy
Author: Paul Knox
Publisher: Routledge
Total Pages: 496
Release: 2014-04-17
Genre: Science
ISBN: 1444184717

The Geography of the World Economy provides an in-depth and stimulating introduction to the globalization of the world economy. The book offers a consideration of local, regional, national and global economic development over the long historical term. The theory and practice of economic and political geography provide a basis for understanding the interactions within and among the developed and developing countries of the world. Illustrated in color throughout, this new edition has been completely reworked and updated to take account of recent significant changes in the world economy. A new companion website also accompanies the book, with additional resources for each chapter including multiple choice and short essay questions and links to relevant websites. Figures and tables are also available for download located at www.routledge.com/cw/knox The text is signposted throughout with an glossary of key terms, and is richly illustrated with full-color maps, diagrams and illustrations. It is ideal for upper level university undergraduates and for post-graduates in a variety of specializations including geography, economics, political science, international relations and global studies.

Retail Market Study 2015

Retail Market Study 2015
Author: Marc-Christian Riebe
Publisher: The Location Group
Total Pages: 1614
Release: 2015-02-02
Genre:
ISBN: 3952431451

The Retail Market Study 2015 of The Location Group is the one and only study of its kind worldwide. The focus of the Retail Bible are the 150 of the most notable international cities of the fashion and retail world and more than 3'000 store openings on 1,670 pages. Over 1,300 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 250,000 readers worldwide so far.

Becoming a Master Manager

Becoming a Master Manager
Author: Robert E. Quinn
Publisher: John Wiley & Sons
Total Pages: 293
Release: 2020-12-15
Genre: Business & Economics
ISBN: 1119710960

Integrating theory and empirical evidence, Becoming a Master helps students and future managers master the dynamics and intricacies of the modern business environment. The text’s unique “competing values framework” provides a deep and holistic understanding of what is required to effectively manage any type of organization. Readers learn to develop and apply critical managerial skills that encourage change, promote adaptability, build stability, maintain continuity, strengthen commitment and cohesion, and yield positive organizational results. The seventh edition features new and revised content throughout, offering students a comprehensive and up-to-date presentation of critical management competencies and their underlying theoretical value intentions and real-life application. Throughout the text, classroom-tested exercises enable students to assess, analyze, practice, and apply the material while gaining insight into the paradoxes and contradictions that make the practice of management so complex.

Sociology

Sociology
Author: Anthony Giddens
Publisher: Polity
Total Pages: 1121
Release: 2006
Genre: Ecology
ISBN: 074563379X

This updated edition provides an ideal teaching text for first-year university and college courses.

Advances in Tourism, Technology and Smart Systems

Advances in Tourism, Technology and Smart Systems
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 701
Release: 2019-11-25
Genre: Technology & Engineering
ISBN: 9811520240

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.