Global Management
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| Author | : Johny K. Johansson |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 696 |
| Release | : 2008-11-03 |
| Genre | : Business & Economics |
| ISBN | : |
Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
| Author | : Jacques Bélanger |
| Publisher | : Cornell University Press |
| Total Pages | : 304 |
| Release | : 2000-12-22 |
| Genre | : Business & Economics |
| ISBN | : 9780801487170 |
Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter. An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB. Together they examine the actual workings of this multinational--in order to learn to what degree the corporate strategies are achieved in its plants. Based on a multilevel organizational study, their book compares seven plants in six countries on three continents.
| Author | : Stewart R Clegg |
| Publisher | : SAGE |
| Total Pages | : 324 |
| Release | : 1999-02-22 |
| Genre | : Business & Economics |
| ISBN | : 9780761958154 |
This book re-examines management theory `after Globalization'. Combining key names and studies from across the world, it explores the local realities that resist universal theories and that permeate the daily lives of practising managers. The book provides a comprehensive and critical reflection on the widely documented phenomenon of globalization in business. It assesses the implications of the diversity of individual economies and enterprises for general theories of management and concludes by presenting new approaches to the study and research of management and organizations.
| Author | : Edward Lawler |
| Publisher | : Stanford University Press |
| Total Pages | : 213 |
| Release | : 2012-07-04 |
| Genre | : Business & Economics |
| ISBN | : 0804782687 |
Effective Human Resource Management is the Center for Effective Organizations' (CEO) sixth report of a fifteen-year study of HR management in today's organizations. The only long-term analysis of its kind, this book compares the findings from CEO's earlier studies to new data collected in 2010. Edward E. Lawler III and John W. Boudreau measure how HR management is changing, paying particular attention to what creates a successful HR function—one that contributes to a strategic partnership and overall organizational effectiveness. Moreover, the book identifies best practices in areas such as the design of the HR organization and HR metrics. It clearly points out how the HR function can and should change to meet the future demands of a global and dynamic labor market. For the first time, the study features comparisons between U.S.-based firms and companies in China, Canada, Australia, the United Kingdom, and other European countries. With this new analysis, organizations can measure their HR organization against a worldwide sample, assessing their positioning in the global marketplace, while creating an international standard for HR management.
| Author | : Henry W. Lane |
| Publisher | : John Wiley & Sons |
| Total Pages | : 504 |
| Release | : 2009-02-09 |
| Genre | : Business & Economics |
| ISBN | : 1405128836 |
This book provides an overview of current approaches and research in the field of international organizations with a focus on implementation issues in a globalized context. Written by a team of recognized leaders in the field, associated with the growing and influential International Organizations Network (ION). Covers topical issues such as managing virtual teams and globalization. Makes a cohesive statement about the field of international organizations. Is written with a focus on implementation issues. Offers a solid contribution to the closing of the gap between researchers and practitioners.
| Author | : Laurence Minsky |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 329 |
| Release | : 2019-11-03 |
| Genre | : Business & Economics |
| ISBN | : 074948361X |
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
| Author | : Abbass Alkhafaji |
| Publisher | : CRC Press |
| Total Pages | : 436 |
| Release | : 1994-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9781884015366 |
Each chapter in Competitive Global Management: Principles and Strategies lists important objectives to be learned. The latest management research explains strategies of multinational corporations. A real-life case study helps the reader comprehend the importance of the issues discussed. The book features a current literature review, drawn from recent studies and research in the major international publications, further exemplifying major points.
| Author | : Philippe Lasserre |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 689 |
| Release | : 2022-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1350932981 |
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
| Author | : Richard R. Gesteland |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 404 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9788763002387 |
The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.
| Author | : Jedrzej George Frynas |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 445 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 0198706596 |
Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.
