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| Author | : McGraw Hill |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 0 |
| Release | : 2004-04-13 |
| Genre | : Business & Economics |
| ISBN | : 9780078614019 |
Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!
| Author | : Ken Kaser |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Entertainment events |
| ISBN | : 9780538445146 |
This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
| Author | : Ken Kaser |
| Publisher | : Cengage Learning |
| Total Pages | : |
| Release | : 2020-01-10 |
| Genre | : Business & Economics |
| ISBN | : 9780357124970 |
| Author | : Ken Kaser |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 2018-10-03 |
| Genre | : Business & Economics |
| ISBN | : 9781337904025 |
SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Author | : Windy Dees |
| Publisher | : Human Kinetics |
| Total Pages | : 490 |
| Release | : 2021-03-12 |
| Genre | : Sports |
| ISBN | : 1492594628 |
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
| Author | : Ken Kaser |
| Publisher | : Thomson South-Western |
| Total Pages | : 360 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
| Author | : Patti M. Valkenburg |
| Publisher | : Yale University Press |
| Total Pages | : 341 |
| Release | : 2017-01-01 |
| Genre | : Psychology |
| ISBN | : 0300218877 |
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
| Author | : McGraw-Hill Education |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 116 |
| Release | : 2001-05-08 |
| Genre | : Business & Economics |
| ISBN | : 9780078249563 |
Sports and entertainment marketing continues to be one of the fastest-growing careers in the United States. Impact! Inc. places your students right in the center of the action.
| Author | : Tracy Taylor |
| Publisher | : Routledge |
| Total Pages | : 335 |
| Release | : 2015-01-09 |
| Genre | : Business & Economics |
| ISBN | : 1134709129 |
Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.
