Gestion Y Marketing En Servicios Turisticos Y Hoteleros
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Author | : Manuel Hernán Izaguirre Sotomayor |
Publisher | : Ecoe Ediciones |
Total Pages | : 308 |
Release | : 2014-01-01 |
Genre | : Education |
ISBN | : 9587711602 |
La mejora continua de la calidad del servicio turístico y hotelero se sustenta en la identificación de las cinco brechas o diferencias que se generan entre lo que los turistas o huéspedes esperaban recibir (expectativas) y lo que realmente recibieron (percepciones). De las cinco brechas de la calidad del servicio turístico y hotelero, una es generada por los turistas al establecer una diferencia entre las expectativas, independientemente de si fueron influenciadas por necesidades y deseos personales, por experiencia previa, por las promesas de servicios explícitas e implícitas, o por la comunicación boca-oído, entre otros, y la percepción que se formaron después de recibirlos. Las cuatro brechas restantes las originan las empresas turísticas y hoteleras y son las siguientes: - Brecha del conocimiento - Brecha del diseño y los estándares del servicio - Brecha del desempeño del servicio - Brecha de la comunicación El libro es una guía para identificar estas brechas y conocer las causas que las originan con el fin de tomar las decisiones adecuadas para mejorar la calidad del servicio brindado a los turistas y a los huéspedes.
Author | : Manuel Hernán Izaguirre Sotomayor |
Publisher | : |
Total Pages | : 165 |
Release | : 2014 |
Genre | : |
ISBN | : 9789587711592 |
Author | : Unesco |
Publisher | : |
Total Pages | : 1262 |
Release | : 1998 |
Genre | : Awards |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 368 |
Release | : 1992 |
Genre | : Caterers and catering |
ISBN | : |
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Publisher | : |
Total Pages | : 2810 |
Release | : 2008 |
Genre | : Corporations |
ISBN | : |
Author | : World Tourism Organization |
Publisher | : Organisation Mondiale Du Tourisme |
Total Pages | : 218 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Author | : |
Publisher | : Editorial Vértice |
Total Pages | : 131 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 8492598182 |
En este libro se muestran los diferentes elementos que conforman la estructura de un hotel, dando una perspectiva global de cómo funcionan los diferentes servicios, con una visión diferente del personal que conforman cada uno de los departamentos, así como las funciones que tienen que desarrollar los trabajadores en la gestión de hoteles. Muestra las técnicas necesarias para informar, atender, dirigir, orientar y satisfacer las necesidades del cliente, así como el manejo de las herramientas necesarias para desempeñar el trabajo de gestión. ÍNDICE 1. El marketing turístico. 2. El mercado turístico: la demanda turística. 3. El mercado turístico: la oferta turística. 4. Promoción y comunicación turística. 5. Comercialización y distribución turística.
Author | : Marta Peris-Ortiz |
Publisher | : Springer |
Total Pages | : 187 |
Release | : 2014-11-18 |
Genre | : Business & Economics |
ISBN | : 3319114905 |
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy. Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinations’ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.
Author | : Marta Peris-Ortiz |
Publisher | : Springer |
Total Pages | : 356 |
Release | : 2017-10-05 |
Genre | : Business & Economics |
ISBN | : 3319639072 |
This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
Author | : |
Publisher | : |
Total Pages | : 356 |
Release | : 2006 |
Genre | : Foreign study |
ISBN | : |