Gestion Estrategica De Las Campanas Publicitarias Y De Relaciones Publicas En Los Entornos Online
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| Author | : Damián García Ponce |
| Publisher | : Editorial UOC |
| Total Pages | : 249 |
| Release | : 2022-10-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 8491807349 |
El presente libro tiene como objetivo ayudar a los jóvenes profesionales a entender los conceptos básicos acerca de cómo planificar y llevar a cabo campañas de comunicación en entornos digitales. Con este objetivo, recorre las áreas más básicas de la comunicación en línea, explicando de forma muy sencilla y práctica el uso profesional de las estrategias SEO, SEM o de relaciones públicas 2.0. El enfoque principal de esta obra es la aplicación práctica, de ahí que se incluya una gran variedad de ejercicios y casos de estudio. La base del libro está formada por el marco de la gestión y la planificación estratégica como eje central de la actividad de un especialista, ya sea en publicidad o relaciones públicas y marketing digital. Teniendo en cuenta la variedad de tendencias y necesidades del mercado, no nos olvidamos tampoco de hablar de conceptos como el marketing de influencers o la analítica web.
| Author | : Susan Blackmore |
| Publisher | : OUP Oxford |
| Total Pages | : 288 |
| Release | : 2000-03-16 |
| Genre | : Science |
| ISBN | : 0191574619 |
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 355 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : Rieckmann, Marco |
| Publisher | : UNESCO Publishing |
| Total Pages | : 67 |
| Release | : 2017-03-20 |
| Genre | : |
| ISBN | : 9231002090 |
| Author | : Jaime Gil-Lafuente |
| Publisher | : Springer |
| Total Pages | : 376 |
| Release | : 2018-10-13 |
| Genre | : Technology & Engineering |
| ISBN | : 3030006778 |
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
| Author | : Beatriz Peña-Acuña |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 180 |
| Release | : 2018-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1789235146 |
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
| Author | : Fred R. David |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Business planning |
| ISBN | : 9780136015703 |
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
| Author | : Rosa María Moreno Company |
| Publisher | : Ra-Ma Editorial |
| Total Pages | : 176 |
| Release | : 2023-10-02 |
| Genre | : Business & Economics |
| ISBN | : 8419857726 |
Decimos que se estamos viviendo una era de muchos cambios, pero lo que realmente ocurre es que estamos ante un cambio de era. La revolución esencial de esta nueva era se ha producido en el terreno de la comunicación, de la mano de internet y las nuevas tecnologías. Y, como no podía ser de otra manera, la comunicación corporativa y la publicidad han vivido una transformación radical, aunque los fundamentos de ambas disciplinas sigan siendo los mismos. Con este libro aprenderás los fundamentos de la comunicación y la publicidad, así como la incorporación de los nuevos canales a la comunicación corporativa. Este manual te enseña cómo elaborar un plan de comunicación, gestionar las redes sociales de la empresa, diseñar una campaña con influencers, el email marketing, el marketing de contenidos, el vídeo como herramienta esencial de comunicación del negocio, planificar y contratar campañas publicitarias, entre otros temas, así como las herramientas para poder llevar a cabo una estrategia eficaz de comunicación corporativa.
| Author | : Anya Schiffrin |
| Publisher | : Columbia University Press |
| Total Pages | : 353 |
| Release | : 2004-11-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0231506406 |
The first journalism textbook for reporters who cover finance and economics in developing and transitional countries, Covering Globalization is an essential guide to the pressing topics of our times. Written by economists from the Asian Development Bank and the International Monetary Fund as well as journalists who have worked for Dow Jones, the Financial Times, the New York Times, Fortune, and Reuters—and with an introduction by Nobel Laureate Joseph E. Stiglitz—this invaluable resource helps reporters write about subjects such as banking and banking crises, pension reform, privatization, trade agreements, central banks, the World Bank, sovereign debt restructuring, commodity markets, corporate governance, poverty-eradication programs, and the "resource curse." Each chapter explains the basic economic principles and current thinking on a given topic and provides tips on what to look for when covering specific subjects; a way to structure business and economics stories; a way to use the Internet for reporting with links to more information online; extensive glossaries and much more.
| Author | : Teresa Sádaba |
| Publisher | : Springer Nature |
| Total Pages | : 336 |
| Release | : 2021-09-20 |
| Genre | : Business & Economics |
| ISBN | : 3030813215 |
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
