Commodity Advertising

Commodity Advertising
Author: Olan D. Forker
Publisher: Lexington Books
Total Pages: 322
Release: 1993
Genre: Business & Economics
ISBN: 9780029104057

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Farmline

Farmline
Author:
Publisher:
Total Pages: 20
Release: 1990
Genre: Agriculture
ISBN:

Marketing of Agricultural Products

Marketing of Agricultural Products
Author: Richard Louis Kohls
Publisher:
Total Pages: 584
Release: 1998
Genre: Business & Economics
ISBN:

Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems. New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.

Advertising and Differentiated Products

Advertising and Differentiated Products
Author: Michael R. Baye
Publisher: Elsevier
Total Pages: 310
Release: 2001-10-04
Genre: Business & Economics
ISBN: 0762308230

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

The Economics of Commodity Promotion Programs

The Economics of Commodity Promotion Programs
Author: Harry Mason Kaiser
Publisher: Peter Lang
Total Pages: 448
Release: 2005
Genre: Business & Economics
ISBN: 9780820472713

Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.

Competitive Strategy Analysis In The Food System

Competitive Strategy Analysis In The Food System
Author: Ronald W Cotterill
Publisher: CRC Press
Total Pages: 408
Release: 2019-03-13
Genre: Science
ISBN: 0429703074

This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.