Generation Brand
Download Generation Brand full books in PDF, epub, and Kindle. Read online free Generation Brand ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Irina Soriano |
| Publisher | : Gatekeeper Press |
| Total Pages | : 167 |
| Release | : 2021-04-18 |
| Genre | : Business & Economics |
| ISBN | : 1736534300 |
Right this minute, you are the proud owner of a library full of content. And congratulations, it’s all about you! Cute, rambunctious, smart, or downright unflattering photos, videos, phrases, behaviors, what and who you like and love, where you’ve been, and what elicits your frown or thumbs down. You and your reactors have been building your life-brand since the birth of your life online. With trolls, cancel culture, reputational damage, and career destruction tainting our new connected reality, isn’t it time you take control of it? Generation Brand is a modern playbook for cultivating your life-brand seamlessly through every life stage, leading to your early career and career advancement, as it gains power and strength with the rapid accumulation of live-out-loud content. Besides the different scenarios of life-brand, author Irina Soriano explains how it enables every human with social media access to impact positive change in their life and our society over the course of a lifetime. Also, start your exciting life-brand journey in real-time with an original Life-Brand Launch Kit designed by the author. It’s your life(-brand)! Love it forever. Book Review 1: "Irina Soriano is boldly taking a stand on gender equity for ‘Generation Brand’ (those born 2012-2030), introducing new thinking that has a clear link between the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts, and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling, fair and just life.” —Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership Book Review 2: “In a world of rapid change and innovation, this book is both a wake-up call about the pitfalls accompanying this progress, and a roadmap for using the concept of life-brand as a new tool for social good and personal welfare. Managing your personal information and how it impacts your reputation and life-brand is going to be an essential part of everybody’s toolkit. Today, we are able to project our views, beliefs, knowledge, experience, and personalities onto a wide, sometimes even global canvas. Learning to do that safely and effectively is going to be an indispensable skill set for ‘Generation Brand’ and future generations, both in the workplace and in private settings.” —Christopher Willcox, former CEO JP Morgan Asset Management
| Author | : Joeri Van Den Bergh |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 288 |
| Release | : 2013-03-03 |
| Genre | : Business & Economics |
| ISBN | : 074946805X |
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
| Author | : Alexander Osterwalder |
| Publisher | : John Wiley & Sons |
| Total Pages | : 295 |
| Release | : 2013-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1118656407 |
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
| Author | : Eric Helms |
| Publisher | : Simon and Schuster |
| Total Pages | : 240 |
| Release | : 2014-01-14 |
| Genre | : Health & Fitness |
| ISBN | : 1476745706 |
From one of America’s foremost and pioneering juicing companies comes a beautifully illustrated guide to creating restorative and energizing juices and smoothies; as well as preparing nutrition-rich, blended superfoods. Welcome to the Juice Generation ! Refresh, Restore, and Rejuvenate Get ready to live juicy with The Juice Generation. Fresh juices and superfood smoothies will help you feel energized and invigorated with glowing skin and a clear mind. The revitalizing recipes and tips will make you feel lighter and brighter, inside and out. Featuring more than 100 refreshing, health-boosting, spirit-lifting recipes The Juice Generation offers practical, down-to-earth instructions for making restorative and great-tasting vegetable and fruit juices, smoothies, and tonics. Get on the Green Curve and move confidently from smoothies to green drinks Whether you’re newly juice curious, or already an old pro, The Juice Generation’s plan will lead you to the endless benefits and possibilities of squeezing, crushing, and grinding, and help you integrate the joys of juicing and blending into your busy life. Juicing Tools for Detoxing and Healing The Juice Generation includes detoxing cleanses as well as flu-fighting elixirs and plenty of recipes and great advice from some of its biggest supporters, including Blake Lively, Michelle Williams, Edward Norton, Jason Bateman, and Martha Stewart.
| Author | : Jean M. Twenge |
| Publisher | : Simon and Schuster |
| Total Pages | : 452 |
| Release | : 2017-08-22 |
| Genre | : Social Science |
| ISBN | : 1501152025 |
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
| Author | : Danny Seo |
| Publisher | : |
| Total Pages | : 212 |
| Release | : 1997 |
| Genre | : Political Science |
| ISBN | : |
"This book is fantastic--moving, motivating, and totally useful. It shows that one teenager can make a huge difference and that lots of teenagers, networking or working independently, can change the world." --Ingrid E. Newkirk, Cofounder of PETA (People for the Ethical Treatment of Animals) At the astonishing age of twelve, Danny Seo gathered a handful of kids and founded Earth 2000--an environmental and animal rights activist group that blossomed into a 20,000-member force of tenacious teenage crusaders. Danny has since become one of the best-known young activists in the country. Are you idealistic, energized, and wondering how you too can make a difference? If so, then Generation React is the book for you. Danny shares his hard-won skills and years of experience in a step-by-step guide that makes changing the world a little bit easier. In Generation React he teaches you how to Start your own activist group Reenergize an existing activist group Brainstorm creative fund-raising techniques Win media exposure Reform school policy Launch boycotts Make legislators listen Organize a protest Tap the wealth of free information on the Internet And much more!
| Author | : Ranghan Venkatraman |
| Publisher | : Notion Press |
| Total Pages | : 296 |
| Release | : 2024-01-17 |
| Genre | : Business & Economics |
| ISBN | : |
Redefining Success in the Algorithmic Age What if the well-trodden road of fierce competition doesn't lead to success, but instead molds you into a mere echo of the rivals you strive to surpass? Unveil the paradox of the modern business landscape—a revelation that challenges norms. Enter the realm of B.R.A.N.D., where the key to unlocking future-proof enterprise lies in the uncharted. Are you ready to transcend mediocrity, rewrite the rules, and orchestrate your own symphony of success in the algorithmic age?" Literary Light: Illuminating Paths for Autism and Underprivileged Kids With your purchase of this book, you're not just gaining a treasure of knowledge but also contributing to a noble cause. The proceeds are allocated to Spectrum Spotlight, a non-profit organization focused on autism, and towards supporting underprivileged children with special needs. This gesture of yours extends beyond reading, directly impacting lives and fostering positive change in our community.
| Author | : Ben Cohen |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 194 |
| Release | : 2006-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1576759512 |
The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. This work responds to changes in American culture as much as it does to changing attitudes in the business community.
| Author | : Erik Roscam Abbing |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 210 |
| Release | : 2017-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1350034460 |
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
| Author | : |
| Publisher | : Institute of Industry and Academic Research Incorporated |
| Total Pages | : 82 |
| Release | : 2021-12-31 |
| Genre | : Business & Economics |
| ISBN | : |
International Journal of Academe and Industry Research (IJAIR) is an open-access refereed journal focused on the two dimensions of business research: business education and applied industry research. The interconnectedness of the industry and academic institutions needs a platform that aligns their respective research needs. From the academic perspective, the business program management and the teaching and learning had been dramatically influenced by the industry trends and needs, collaborative approaches and internationalization. From there comes the indispensable role of the industry as they become partners to the academic institutions in producing quality workforce and entrepreneurs. Along these areas are the interesting topics for academic and industry researchers.
