Marketing the Blue and Gray

Marketing the Blue and Gray
Author: Lawrence A. Kreiser, Jr.
Publisher: LSU Press
Total Pages: 252
Release: 2019-06-12
Genre: History
ISBN: 0807171565

Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Kentuckians in Gray

Kentuckians in Gray
Author: Bruce S. Allardice
Publisher: University Press of Kentucky
Total Pages: 346
Release: 2014-10-17
Genre: History
ISBN: 0813159873

Perhaps more than any other citizens of the nation, Kentuckians held conflicted loyalties during the American Civil War. As a border state, Kentucky was largely pro-slavery but had an economy tied as much to the North as to the South. State government officials tried to keep Kentucky neutral, hoping to play a lead role in compromise efforts between the Union and the Confederacy, but that stance failed to satisfy supporters of both sides, all of whom considered the state's backing crucial to victory. President Abraham Lincoln is reported to have once remarked, "I hope to have God on my side, but I must have Kentucky." Kentucky did side with Lincoln, officially aligning itself with the Union in 1861. But the conflicted loyalties of Kentucky's citizens continued to impact the state's role in the Civil War. When forced to choose between North and South, Kentuckians made the choice as individuals. Many men opted to fight for the Confederate army, where a great number of them rose to high ranks. With Kentuckians in Gray: Confederate Generals and Field Officers of the Bluegrass State, editors Bruce S. Allardice and Lawrence Lee Hewitt present a volume that examines the lives of these gray-clad warriors. Some of the Kentuckians to serve as Confederate generals are well recognized in state history, such as John Hunt Morgan, John Bell Hood, and Albert Sidney Johnston. However, as the Civil War slips further and further into the past, many other Confederate leaders from the Commonwealth have been forgotten. Kentuckians in Gray contains full biographies of thirty-nine Confederate generals. Its principal subjects are native Kentuckians or commanders of brigades of Kentucky troops, such as Morgan. The first complete reference source of its type on Kentucky Civil War history, the book contains the most definitive biographies of these generals ever assembled, as well as short biographical sketches on every field officer to serve in a Kentucky unit. This comprehensive collection recognizes Kentucky's pivotal role in the War between the States, imparting the histories of men who fought "brother against brother" more than any other set of military leaders. Kentuckians in Gray is an invaluable resource for researchers and enthusiasts of Kentucky history and the American Civil War.

General Lee

General Lee
Author: Walter Herron Taylor
Publisher:
Total Pages: 341
Release: 1906
Genre: Biography & Autobiography
ISBN:

War on the Waters

War on the Waters
Author: James M. McPherson
Publisher: UNC Press Books
Total Pages: 288
Release: 2012-09-17
Genre: History
ISBN: 0807837326

Although previously undervalued for their strategic impact because they represented only a small percentage of total forces, the Union and Confederate navies were crucial to the outcome of the Civil War. In War on the Waters, James M. McPherson has crafted an enlightening, at times harrowing, and ultimately thrilling account of the war's naval campaigns and their military leaders. McPherson recounts how the Union navy's blockade of the Confederate coast, leaky as a sieve in the war's early months, became increasingly effective as it choked off vital imports and exports. Meanwhile, the Confederate navy, dwarfed by its giant adversary, demonstrated daring and military innovation. Commerce raiders sank Union ships and drove the American merchant marine from the high seas. Southern ironclads sent several Union warships to the bottom, naval mines sank many more, and the Confederates deployed the world's first submarine to sink an enemy vessel. But in the end, it was the Union navy that won some of the war's most important strategic victories--as an essential partner to the army on the ground at Fort Donelson, Vicksburg, Port Hudson, Mobile Bay, and Fort Fisher, and all by itself at Port Royal, Fort Henry, New Orleans, and Memphis.

Gray Ghosts of the Confederacy

Gray Ghosts of the Confederacy
Author: Richard S. Brownlee
Publisher: LSU Press
Total Pages: 300
Release: 1983-12-01
Genre: History
ISBN: 9780807111628

Gray Ghosts of the Confederacy is a history of the Confederate guerrillas who—under the ruthless command of such men as William C. Quantrill and “Bloody Bill” Anderson—plunged Missouri into a bloody, vicious conflict of an intensity unequaled in any other theater of the Civil War. Among their numbers were Frank and Jesse James and Cole and James Younger, who would later become infamous by extending the tactics they had learned during the war into civilian life.

Confederate Colonels

Confederate Colonels
Author: Bruce S. Allardice
Publisher: University of Missouri Press
Total Pages: 450
Release: 2008
Genre: Biography & Autobiography
ISBN: 0826266487

"Allardice provides detailed biographical information on 1,583 Confederate colonels, both staff and line officers and members of all armies. In his introduction, he explains how one became a colonel -- the mustering process, election of officers, reorganizing of regiments -- and discusses problems of the nominating process, seniority, and "rank inflation""--Provided by publisher.

General Lee's Immortals

General Lee's Immortals
Author: Michael C. Hardy
Publisher: Grub Street Publishers
Total Pages: 516
Release: 2017-09-19
Genre: History
ISBN: 1611213630

“An absolute gem of a history” for the Confederacy’s Branch-Lane North Carolina Brigade: “His clear and engaging narrative keeps the reader entranced” (Thomas G. Clemens, editor of The Maryland Campaign of 1862). This storied brigade was first led by Lawrence Branch, and then by James Henry Lane, and served with Lee’s Army of Northern Virginia for its entire existence. These Tar Heels fought in nearly every major battle in the Eastern Theater, including the Seven Days’ Battles, Second Manassas, Sharpsburg (where Branch was killed), Fredericksburg, Chancellorsville (where its members mistakenly shot Stonewall Jackson), Gettysburg (including Pickett’s Charge), the Wilderness, Spotsylvania, North Anna, Cold Harbor, the Petersburg Campaign, and the final retreat to Appomattox. Originally part of A. P. Hill’s famous “Light Division,” the brigade earned high plaudits for its disciplined defensive efforts, hard-hitting attacks, and incredible marching abilities. Its heavy combat exposure, however, resulted in devastating losses. By war’s end, its roll call of casualties far exceeded its number of survivors. Michael Hardy’s General Lee’s Immortals is based upon years of study and grounded on an impressive foundation of sources, which allows the men to speak for themselves as they describe their time in camp, endless hardships, long marches, bloody battles, increasing hunger, and much more. In addition to a dozen original maps, General Lee’s Immortals also includes scores of rare photos—many of which were previously unpublished—all of which enhance this well-written and engrossing account. “Combining rigorous research and an innovative organization, General Lee’s Immortals demonstrates what an exceptional unit history can teach us about the Civil War.” —The Civil War Monitor