In 1910, the North Sacramento Land Company purchased 3,339 acres to establish the city of North Sacramento. Three years later, Del Paso and Company set up power and water operations, along with rail transport. A police and fire department and school sealed the deal, and the city incorporated on June 18, 1924. In this idyllic hometown, parents allowed their kids to walk "the Boulevard" unattended, skate at Iceland, and cool off in Woodlake Pool, after they stopped in at Li'l Joe's or Sammy's for a bite or a donut at Hoyt's. The city thrived with characters like Mama Marks, Mayor Olga Roth, and entrepreneur Betty "Boop" Bryan. Pugilist Max Baer sparred in the open-air theater before the screen came down to the sawdust floor for a Tom Mix movie.