Gender Utopia In Advertising
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Author | : Luigi Manca |
Publisher | : Syracuse University Press |
Total Pages | : 192 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Author | : Luigi Manca |
Publisher | : Lexington Books |
Total Pages | : 297 |
Release | : 2012-05-15 |
Genre | : Social Science |
ISBN | : 0739173278 |
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Author | : Luigi Manca |
Publisher | : Lexington Books |
Total Pages | : 119 |
Release | : 2024-12-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 1666959154 |
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.
Author | : Dr Nicole Pohl |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 226 |
Release | : 2013-04-28 |
Genre | : Literary Criticism |
ISBN | : 140948971X |
Focusing on eighteenth-century constructions of symbolic femininity and eighteenth-century women's writing in relation to contemporary utopian discourse, this volume adjusts our understanding of the utopia of the Enlightenment, placing a unique emphasis on colonial utopias. These essays reflect on issues related to specific configurations of utopias and utopianism by considering in detail English and French texts by both women (Sarah Scott, Sarah Fielding, Isabelle de Charrière) and men (Paltock and Montesquieu). The contributors ask the following questions: In the influential discourses of eighteenth-century utopian writing, is there a place for 'woman,' and if so, what (or where) is it? How do 'women' disrupt, confirm, or ground the utopian projects within which these constructs occur? By posing questions about the inscription of gender in the context of eighteenth-century utopian writing, the contributors shed new light on the eighteenth-century legacies that continue to shape contemporary views of social and political progress.
Author | : Jesús Gerardo Martínez del castillo |
Publisher | : Universidad Almería |
Total Pages | : 216 |
Release | : 2015-11-24 |
Genre | : Foreign Language Study |
ISBN | : |
Revista de Estudios Ingleses es un anuario dirigido y gestionado por miembros del Departamento de Filología Inglesa y Alemana de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Author | : Stavroula (Stave) Vergopoulou |
Publisher | : Frank & Timme GmbH |
Total Pages | : 286 |
Release | : 2024-07-26 |
Genre | : |
ISBN | : 3732910733 |
Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.
Author | : Sharon R. Mazzarella |
Publisher | : Peter Lang |
Total Pages | : 242 |
Release | : 2005 |
Genre | : Computers |
ISBN | : 9780820471174 |
Given the rapidly growing presence of girls online, serious academic inquiry into the relationship between girls and the Internet is imperative. Girl Wide Web is an innovative collection of cutting-edge research exploring a wide sweep of issues related to the ways adolescent girls interact with the Internet. Employing a range of methodologies and theoretical perspectives primarily within cultural studies, the authors examine a variety of topics - from instant messaging and web-diaries to online fan communities and Internet advertising that targets young girls. Taken together, these essays provide a rich portrait of the complex relationship among girls, the Internet, and the negotiation of identity.
Author | : Joan Z. Spade |
Publisher | : Pine Forge Press |
Total Pages | : 609 |
Release | : 2008 |
Genre | : Juvenile Nonfiction |
ISBN | : 1412951461 |
"I have found Spade and Valentine's Kaleidoscope of Gender to be the most effective reader that I have used in my undergraduate Sociology of Gender class, and I was delighted to see what promises to be an even better second edition that recently arrived." -Linda Grant, University of Georgia "In a substantial theoretical introduction, Spade and Valentine move their discussion forward by introducing their kaleidoscope metaphor which is comprised of the "prisms" of culture...that intersect to produce patterns of difference and systems of privilege. Because it captures the fluidity and uniqueness of the intricate patterns, the kaleidoscope is a valuable analytical tool. Though it enters a terrain already littered with terminology, this "prismatic" understanding of gender has great potential for transforming current conceptualizations." -Jennifer Keys, North Central College Examining the elusive, evolving construct of gender in a unique text/ reader format An accessible, timely, and stimulating introduction to the sociology of gender, The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities, Second Edition, provides a comprehensive analysis of key ideas, theories, and applications in this field as viewed through the metaphor of a kaleidoscope. This collection of creative articles by top scholars explains how the complex, evolving pattern of gender is constructed interpersonally, institutionally, and culturally and challenges students to question how gender shapes their daily lives. Like the prior edition, the Second Edition maintains a focus on contemporary contributions to the field while incorporating classical and theoretical arguments to provide a broad framework. Integrating a cross-cultural focus and intersectional inquiry, this unique text/reader
Author | : Carter, Cynthia |
Publisher | : McGraw-Hill Education (UK) |
Total Pages | : 385 |
Release | : 2003-12-01 |
Genre | : Social Science |
ISBN | : 033521097X |
How is gender constructed in the media? To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions? In what ways do the media reinforce and sometimes challenge gender inequalities? Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include: Gender identity and television talk shows Historical portrayals of women in advertising The sexualization of the popular press The representation of lesbians on television The cult of femininity in women's magazines Images of African American women and Latinas in Hollywood cinema Sexual violence in the media Women in popular music Pornography and masculine power Women's relationship to the Internet. This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.
Author | : Patricia Johnston |
Publisher | : Univ of California Press |
Total Pages | : 423 |
Release | : 2023-11-10 |
Genre | : |
ISBN | : 0520321316 |