Gender On The Market
Download Gender On The Market full books in PDF, epub, and Kindle. Read online free Gender On The Market ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Deborah Kapchan |
Publisher | : University of Pennsylvania Press |
Total Pages | : 344 |
Release | : 2010-11-24 |
Genre | : Social Science |
ISBN | : 0812202430 |
Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
Author | : Susan Dobscha |
Publisher | : Edward Elgar Publishing |
Total Pages | : 352 |
Release | : 2019 |
Genre | : |
ISBN | : 1788115384 |
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Author | : Gloria Moss |
Publisher | : Routledge |
Total Pages | : 250 |
Release | : 2017-03-02 |
Genre | : Business & Economics |
ISBN | : 1351934511 |
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Author | : Francesca Bettio |
Publisher | : Routledge |
Total Pages | : 266 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0415664330 |
The book presents state of the art research on women's current position in European labour markets. It combines analysis of the latest trends in employment, occupational segregation, working time, unpaid work, social provisions (especially care provisions) and the impact of the financial crisis, with overall assessment of the actual impact of the European Employment Strategy and the specific impact of key policies, such as taxation and flexicurity. .
Author | : Jemimah Njuki |
Publisher | : Routledge |
Total Pages | : 169 |
Release | : 2013-10-23 |
Genre | : Nature |
ISBN | : 1136186212 |
This book provides empirical evidence from Kenya, Tanzania and Mozambique and from different production systems of the importance of livestock as an asset to women and their participation in livestock and livestock product markets. It explores the issues of intra-household income management and economic benefits of livestock markets to women, focusing on how types of markets, the types of products and women’s participation in markets influence their access to livestock income. The book further analyses the role of livestock ownership, especially women’s ownership of livestock, in influencing household food security though increasing household dietary diversity and food adequacy. Additional issues addressed include access to resources, information and financial services to enable women more effectively to participate in livestock production and marketing, and some of the factors that influence this access. Practical strategies for increasing women’s market participation and access to information and services are discussed. The book ends with recommendations on how to mainstream gender in livestock research and development if livestock are to serve as a pathway out of poverty for the poor and especially for women.
Author | : Ann Marie Leshkowich |
Publisher | : University of Hawaii Press |
Total Pages | : 274 |
Release | : 2014-09-30 |
Genre | : Business & Economics |
ISBN | : 0824847865 |
“My husband doesn’t have a head for business,” complained Ngoc, the owner of a children’s clothing stall in Ben Thanh market. “Naturally, it’s because he’s a man.” When the women who sell in Ho Chi Minh City’s iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise. Essential Trade looks through the façade of these “timeless truths” and finds active participants in a political economy of appearances: traders’ words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or “bourgeois” – even as they quietly slip into southern Vietnam’s growing middle class. But Leshkowich argues that we should not dismiss the traders’ self-disparaging words simply because of their essentialist logic. In Ben Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous. Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ngoc have plied their wares through four decades of political and economic transformation: civil war, postwar economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this groundbreaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people’s lives and created market socialist political economy. It provides a compelling account of postwar southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of Ben Thanh market.
Author | : Cele C. Otnes |
Publisher | : Taylor & Francis |
Total Pages | : 484 |
Release | : 2012-04-27 |
Genre | : Business & Economics |
ISBN | : 1136463488 |
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author | : Gracia Clark |
Publisher | : University of Chicago Press |
Total Pages | : 509 |
Release | : 2010-01-15 |
Genre | : Social Science |
ISBN | : 0226107760 |
In the most comprehensive analysis to date of the world of open air marketplaces of West Africa, Gracia Clark studies the market women of Kumasi, Ghana, in order to understand the key social forces that generate, maintain, and continually reshape the shifting market dynamics. Probably the largest of its kind in West Africa, the Kumasi Central Market houses women whose positions vary from hawkers of meals and cheap manufactured goods to powerful wholesalers, who control the flow of important staples. Drawing on more than four years of field research, during which she worked alongside several influential market "Queens", Clark explains the economic, political, gender, and ethnic complexities involved in the operation of the marketplace and examines the resourcefulness of the market women in surviving the various hazards they routinely encounter, from coups d'etat to persistent sabotage of their positions from within.
Author | : Deborah M. Figart |
Publisher | : Routledge |
Total Pages | : 276 |
Release | : 2005-07-08 |
Genre | : Business & Economics |
ISBN | : 1134480164 |
Wage setting has historically been a deeply political and cultural as well as economic process. This informative and accessible book explores how US wage regulations in the twentieth century took gender, race-ethnicity and class into account. Focusing on social reform movements for living wages and equal wages, it offers an interdisciplinary account of how women's work and the remuneration for that work has changed along with the massive transformations in the economy and family structures. The controversial issue of establishing living wages for all workers makes this book both a timely and indispensable contribution to this wide ranging debate, and it will surely become required reading for anyone with an interest in modern economic issues.
Author | : Amy Hanser |
Publisher | : |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Social Science |
ISBN | : 9780804758376 |
This book shows how department stores and marketplaces in China have become important sites where Chinese people understand, and perform, unequal social relations.