Gender Advertisements
Author | : Erving Goffman |
Publisher | : Palgrave |
Total Pages | : 84 |
Release | : 1979 |
Genre | : Photography of women |
ISBN | : 9780333239537 |
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Author | : Erving Goffman |
Publisher | : Palgrave |
Total Pages | : 84 |
Release | : 1979 |
Genre | : Photography of women |
ISBN | : 9780333239537 |
Author | : Erving Goffman |
Publisher | : |
Total Pages | : 84 |
Release | : 1999 |
Genre | : Sex role in advertising |
ISBN | : |
Author | : Magdalena Zawisza-Riley |
Publisher | : Routledge |
Total Pages | : 231 |
Release | : 2019-07-03 |
Genre | : Psychology |
ISBN | : 1351386107 |
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Author | : Simone Weil Davis |
Publisher | : Duke University Press |
Total Pages | : 268 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780822324461 |
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author | : Yorgos Zotos |
Publisher | : Routledge |
Total Pages | : 188 |
Release | : 2018-12-14 |
Genre | : Business & Economics |
ISBN | : 1351213725 |
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Author | : Sean Nixon |
Publisher | : SAGE |
Total Pages | : 194 |
Release | : 2003-04 |
Genre | : Business & Economics |
ISBN | : 9780761961987 |
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Author | : Diane Barthel |
Publisher | : Temple University Press |
Total Pages | : 235 |
Release | : 2010-03-29 |
Genre | : Business & Economics |
ISBN | : 1439904014 |
A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.
Author | : Sharada J. Schaffter |
Publisher | : Bibliophile South Asia |
Total Pages | : 322 |
Release | : 2006 |
Genre | : Mass media and women |
ISBN | : 9788185002361 |
Author | : Kim Bartel Sheehan |
Publisher | : SAGE Publications |
Total Pages | : 336 |
Release | : 2013-07-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1483315436 |
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author | : Anne M. Cronin |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2005-07-05 |
Genre | : Business & Economics |
ISBN | : 1134595182 |
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.