Gender Advertisements

Gender Advertisements
Author: Erving Goffman
Publisher: Palgrave
Total Pages: 84
Release: 1979
Genre: Photography of women
ISBN: 9780333239537

Advertising, Gender and Society

Advertising, Gender and Society
Author: Magdalena Zawisza-Riley
Publisher: Routledge
Total Pages: 231
Release: 2019-07-03
Genre: Psychology
ISBN: 1351386107

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Current Research on Gender Issues in Advertising

Current Research on Gender Issues in Advertising
Author: Yorgos Zotos
Publisher: Routledge
Total Pages: 188
Release: 2018-12-14
Genre: Business & Economics
ISBN: 1351213725

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Living Up to the Ads

Living Up to the Ads
Author: Simone Weil Davis
Publisher: Duke University Press
Total Pages: 268
Release: 2000
Genre: Business & Economics
ISBN: 9780822324461

Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.

Advertising Cultures

Advertising Cultures
Author: Sean Nixon
Publisher: SAGE
Total Pages: 194
Release: 2003-04
Genre: Business & Economics
ISBN: 9780761961987

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Putting On Appearances

Putting On Appearances
Author: Diane Barthel
Publisher: Temple University Press
Total Pages: 235
Release: 2010-03-29
Genre: Business & Economics
ISBN: 1439904014

A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.

Privileging the Privileged

Privileging the Privileged
Author: Sharada J. Schaffter
Publisher: Bibliophile South Asia
Total Pages: 322
Release: 2006
Genre: Mass media and women
ISBN: 9788185002361

Controversies in Contemporary Advertising

Controversies in Contemporary Advertising
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
Total Pages: 336
Release: 2013-07-18
Genre: Language Arts & Disciplines
ISBN: 1483315436

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Advertising and Consumer Citizenship

Advertising and Consumer Citizenship
Author: Anne M. Cronin
Publisher: Routledge
Total Pages: 192
Release: 2005-07-05
Genre: Business & Economics
ISBN: 1134595182

Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.

Gender & Pop Culture

Gender & Pop Culture
Author: Adrienne Trier-Bieniek
Publisher: Springer Science & Business Media
Total Pages: 215
Release: 2014-04-03
Genre: Education
ISBN: 9462095752

Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com