Fundamentos de la estrategia empresarial

Fundamentos de la estrategia empresarial
Author: Jorge Tarziján
Publisher: Ediciones UC
Total Pages: 396
Release: 2023-03-03
Genre: Business & Economics
ISBN: 9561430657

Es indudable que hoy en día uno de los objetivos principales de las empresas es mejorar su desempeño en entornos cada vez más cambiantes e inciertos. En este contexto, una adecuada formulación e implementación de la estrategia es fundamental para el éxito empresarial. Existe abundante evidencia de que lo que determina el impacto positivo en los resultados de una organización es la correcta aplicación de una estrategia oportuna. Este libro aborda los principios de una buena formulación de la estrategia empresarial con foco práctico: matiza la entrega de conceptos con la presentación de una serie de ejemplos y mini-casos de empresas reales. Cada capítulo cierra con una sección de preguntas y respuestas orientadas a la aplicación de las materias revisadas. La sexta edición incluye importantes adiciones respecto de la anterior, como la mención a los ecosistemas—fundamentalmente digitales—que representan un tipo de modelo de negocio muy prevalente. Otra novedad es el acabado repaso a las divisiones de empresas y cómo son ampliamente utilizadas en la actualidad. También se profundizan y actualizan todos los capítulos con nuevos ejemplos y resultados de estudios recientes de análisis del entorno, entre los que se destacan los relativos a modelos de negocios, plataformas, fusiones, sustentabilidad de la empresa y los desafíos que implica en cuanto a responsabilidad social empresarial. Fundamentos de la estrategia empresarial se ha consolidado como un texto de referencia indispensable en su área, siendo a la vez una herramienta sólida y amena para transmitir de manera eficaz los conceptos de estrategia empresarial que hoy son centrales en la preparación de estudiantes y ejecutivos de empresas.

Handbook of Research on Increasing the Competitiveness of SMEs

Handbook of Research on Increasing the Competitiveness of SMEs
Author: Perez-Uribe, Rafael
Publisher: IGI Global
Total Pages: 712
Release: 2019-12-06
Genre: Business & Economics
ISBN: 1522594264

Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Principles of Operations Management

Principles of Operations Management
Author: Jay H. Heizer
Publisher: Pearson Educación
Total Pages: 710
Release: 2004
Genre: Business & Economics
ISBN: 9789702605256

In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Organization Development

Organization Development
Author: Wendell L. French
Publisher: Pearson Educación
Total Pages: 394
Release: 1995
Genre: Business & Economics
ISBN: 9789688805848

French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.

The Pride of Havana

The Pride of Havana
Author: Roberto Gonzalez Echevarria
Publisher: Oxford University Press
Total Pages: 513
Release: 2001-05-24
Genre: Sports & Recreation
ISBN: 0195349172

From the first amateur leagues of the 1860s to the exploits of Livan and Orlando "El Duque" Hernandez, here is the definitive history of baseball in Cuba. Roberto Gonzalez Echevarria expertly traces the arc of the game, intertwining its heroes and their stories with the politics, music, dance, and literature of the Cuban people. What emerges is more than a story of balls and strikes, but a richly detailed history of Cuba told from the unique cultural perch of the baseball diamond. Filling a void created by Cuba's rejection of bullfighting and Spanish hegemony, baseball quickly became a crucial stitch in the complex social fabric of the island. By the early 1940s Cuba had become major conduit in spreading the game throughout Latin America, and a proving ground for some of the greatest talent in all of baseball, where white major leaguers and Negro League players from the U.S. all competed on the same fields with the cream of Latin talent. Indeed, readers will be introduced to several black ballplayers of Afro-Cuban descent who played in the Major Leagues before Jackie Robinson broke the color barrier once and for all. Often dramatic, and always culturally resonant, Gonzalez Echevarria's narrative expertly lays open the paradox of fierce Cuban independence from the U.S. with Cuba's love for our national pastime. It shows how Fidel Castro cannily associated himself with the sport for patriotic p.r.--and reveals that his supposed baseball talent is purely mythical. Based on extensive primary research and a wealth of interviews, the colorful, often dramatic anecdotes and stories in this distinguished book comprise the most comprehensive history of Cuban baseball yet published and ultimately adds a vital lost chapter to the history of baseball in the U.S.

Marketing

Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Total Pages: 686
Release: 2003
Genre: Business & Economics
ISBN: 9789702604006

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketer's Toolkit

Marketer's Toolkit
Author:
Publisher: Grupo Planeta (GBS)
Total Pages: 268
Release: 2006
Genre: Business & Economics
ISBN: 9788423424665

[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

Repetibilidad

Repetibilidad
Author: Chris Zook
Publisher: Editorial Almuzara
Total Pages: 308
Release: 2012-11
Genre: Business & Economics
ISBN: 8483566737

Permanecer fieles a sus principios, replicar y adaptar un modelo de negocio a lo largo del tiempo son las claves de las compañías exitosas. Tres principios, a priori sencillos, y que sin embargo solo conseguirán llevar a cabo un 9% de todas las empresas que existen en el mundo y que hayan sido capaces de alcanzar niveles modestos de crecimiento sostenido y rentable a lo largo de la última década.Repetibilidad se convierte en un manual de consulta imprescindible. A través de sus páginas explica la estrategia de negocio que utilizan las empresas con éxito duradero y los errores que han cometido otras grandes. Para ello Chris Zook y James Allen, sus autores, desgranan los «Grandes Modelos de Negocio Repetibles». O lo que es lo mismo, el puñado de principios que aprovechan el poder de lo repetible para que una marca triunfe y se expanda.

Universidades corporativas

Universidades corporativas
Author: Acciona; Aviva; Correos; EDP, Everis; Indra; NH Hotel Group; Securitas
Publisher: Editorial UOC
Total Pages: 234
Release: 2016-11-02
Genre: Business & Economics
ISBN: 8491164065

La creciente necesidad de alinear los objetivos de formación con los objetivos estratégicos de la empresa ha favorecido la creación de universidades corporativas (UC).Las empresas se ven envueltas en procesos de cambio continuo, éstos se suceden a tanta velocidad que no es suficiente con las estructuras tradicionales.La universidad tradicional prepara a las personas para su futuro profesional, les da una base y los prepara para su adaptación al cambio, mientras que la UC se preocupa por el rendimiento en el puesto de trabajo, planifica el futuro del trabajador pensando en un plan de carrera asociado a la organización.El activo más importante de las empresas es su equipo de personas, por eso es importante invertir en su formación y reforzar sus vínculos con la compañía. Las organizaciones que explican sus experiencias en este libro lo tienen muy claro.