Fundamentals Of Hotel And Public Relations
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Fundamentals of Public Relations and Marketing Communications in Canada
Author | : William Wray Carney |
Publisher | : University of Alberta |
Total Pages | : 537 |
Release | : 2022-09-01 |
Genre | : Business & Economics |
ISBN | : 1772126519 |
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Fundamentals of Public Relations
Author | : Lawrence W. Nolte |
Publisher | : Elsevier |
Total Pages | : 535 |
Release | : 2016-06-06 |
Genre | : Business & Economics |
ISBN | : 1483152197 |
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Travel and Tourism Public Relations
Author | : Dennis E. Deuschl |
Publisher | : Routledge |
Total Pages | : 197 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0750679115 |
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Public Relations for Hospitality Managers
Author | : Albert E. Kudrle |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 1995-07-06 |
Genre | : Business & Economics |
ISBN | : 9780471039778 |
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Fundamentals of Hotel Operations in Tourism Management Diploma Level
Author | : CPA John Kimani |
Publisher | : Finstock Evarsity Publishers |
Total Pages | : 114 |
Release | : 2023-06-05 |
Genre | : Travel |
ISBN | : 9914753493 |
• Introduction to Hotel Operations • Hotel Operations Management • Sales and Marketing for Hotels • Human Resource Management in Hospitality • Financial Management for Hotels • Technology in Hotel Operations • Legal and Ethical Issues in Hospitality • Sustainability in the Hospitality Industry
Fundamentals of Destination Management and Marketing
Author | : Rich Harrill |
Publisher | : Prsa Foundation |
Total Pages | : 322 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Hotel And Public Relations
Author | : M. C. Metti |
Publisher | : |
Total Pages | : 290 |
Release | : 2008-01-01 |
Genre | : Hotel management |
ISBN | : 9788126132393 |
This book is written keeping in view of the present scenario of hotel business, especially for those students and research scholars who are exploring the importance of public relations in running successful business. The book has nine chapters and each chapter studies in depth about the complexity of public relation with expel and case study happening in day today affairs.
Symbiosis in Hospitality Management
Author | : Peter Alatsas |
Publisher | : Austin Macauley Publishers |
Total Pages | : 123 |
Release | : 2022-01-31 |
Genre | : Business & Economics |
ISBN | : 9948834593 |
Symbiosis in nature is the interaction between two distinct species looking to forge closer long-term relationships. There are three types of interactions; “Mutualism” (honey bees and flowers for example, where both species benefit), “Commensalism” (A bird’s nest on a tree for example, where one species benefits whilst the other is not harmed) and “Parasitism” (humans and mosquitoes for example, where one species benefits and the other is harmed). Symbiotic, human to human interactions seek to form closer long-term relationships based on “Mutualism”, the type of interaction where there is mutual benefit. In the business context, symbiosis happens when key stakeholders collaborate as true partners (not adversaries) for mutual benefit. Assets exist to provide value to the organization and its stakeholders. The hotel asset owner through his representative interacts with the hotel brand operator to create value; find improvements, find opportunities. This book primarily looks at hospitality management, key relationships and the complex operational dynamics between two key stakeholders; hotel asset owners and their branded hotel operators focusing on five key principles and a symbiotic leadership approach as a key enabler. There is a lot of room for improvement and it is this crucial relationship that is examined. This guidebook has been written for hotel brand operators, hotel asset owners and their representatives who are managing, overseeing or monitoring a business venture for themselves or on behalf of others. It is also a valuable guide for students of hospitality as well as the curious layman – anyone who has stayed in a hotel.