Fundamentals of Public Relations and Marketing Communications in Canada

Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray Carney
Publisher: University of Alberta
Total Pages: 537
Release: 2022-09-01
Genre: Business & Economics
ISBN: 1772126519

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Fundamentals of Public Relations

Fundamentals of Public Relations
Author: Lawrence W. Nolte
Publisher: Elsevier
Total Pages: 535
Release: 2016-06-06
Genre: Business & Economics
ISBN: 1483152197

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

Travel and Tourism Public Relations

Travel and Tourism Public Relations
Author: Dennis E. Deuschl
Publisher: Routledge
Total Pages: 197
Release: 2006
Genre: Business & Economics
ISBN: 0750679115

Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.

Public Relations for Hospitality Managers

Public Relations for Hospitality Managers
Author: Albert E. Kudrle
Publisher: Wiley
Total Pages: 0
Release: 1995-07-06
Genre: Business & Economics
ISBN: 9780471039778

The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.

Fundamentals of Hotel Operations in Tourism Management Diploma Level

Fundamentals of Hotel Operations in Tourism Management Diploma Level
Author: CPA John Kimani
Publisher: Finstock Evarsity Publishers
Total Pages: 114
Release: 2023-06-05
Genre: Travel
ISBN: 9914753493

• Introduction to Hotel Operations • Hotel Operations Management • Sales and Marketing for Hotels • Human Resource Management in Hospitality • Financial Management for Hotels • Technology in Hotel Operations • Legal and Ethical Issues in Hospitality • Sustainability in the Hospitality Industry

Fundamentals of Destination Management and Marketing

Fundamentals of Destination Management and Marketing
Author: Rich Harrill
Publisher: Prsa Foundation
Total Pages: 322
Release: 2005
Genre: Business & Economics
ISBN:

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Hotel And Public Relations

Hotel And Public Relations
Author: M. C. Metti
Publisher:
Total Pages: 290
Release: 2008-01-01
Genre: Hotel management
ISBN: 9788126132393

This book is written keeping in view of the present scenario of hotel business, especially for those students and research scholars who are exploring the importance of public relations in running successful business. The book has nine chapters and each chapter studies in depth about the complexity of public relation with expel and case study happening in day today affairs.

Symbiosis in Hospitality Management

Symbiosis in Hospitality Management
Author: Peter Alatsas
Publisher: Austin Macauley Publishers
Total Pages: 123
Release: 2022-01-31
Genre: Business & Economics
ISBN: 9948834593

Symbiosis in nature is the interaction between two distinct species looking to forge closer long-term relationships. There are three types of interactions; “Mutualism” (honey bees and flowers for example, where both species benefit), “Commensalism” (A bird’s nest on a tree for example, where one species benefits whilst the other is not harmed) and “Parasitism” (humans and mosquitoes for example, where one species benefits and the other is harmed). Symbiotic, human to human interactions seek to form closer long-term relationships based on “Mutualism”, the type of interaction where there is mutual benefit. In the business context, symbiosis happens when key stakeholders collaborate as true partners (not adversaries) for mutual benefit. Assets exist to provide value to the organization and its stakeholders. The hotel asset owner through his representative interacts with the hotel brand operator to create value; find improvements, find opportunities. This book primarily looks at hospitality management, key relationships and the complex operational dynamics between two key stakeholders; hotel asset owners and their branded hotel operators focusing on five key principles and a symbiotic leadership approach as a key enabler. There is a lot of room for improvement and it is this crucial relationship that is examined. This guidebook has been written for hotel brand operators, hotel asset owners and their representatives who are managing, overseeing or monitoring a business venture for themselves or on behalf of others. It is also a valuable guide for students of hospitality as well as the curious layman – anyone who has stayed in a hotel.