Fundamentals Of Branding
Download Fundamentals Of Branding full books in PDF, epub, and Kindle. Read online free Fundamentals Of Branding ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Melissa Davis |
Publisher | : Bloomsbury Publishing |
Total Pages | : 186 |
Release | : 2017-11-02 |
Genre | : Business & Economics |
ISBN | : 1350034614 |
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Author | : Erdis Cindy Du Toit Michael Noel |
Publisher | : |
Total Pages | : 145 |
Release | : 2013 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9780702197420 |
Author | : Jason Barnard |
Publisher | : Kalicube SAS |
Total Pages | : 178 |
Release | : 2022-01-11 |
Genre | : |
ISBN | : 9781956464115 |
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
Author | : Javier Casanoves Boix |
Publisher | : Profit Editorial |
Total Pages | : 307 |
Release | : 2020-03-09 |
Genre | : Social Science |
ISBN | : 8417942181 |
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Author | : Edward Russell |
Publisher | : Bloomsbury Publishing |
Total Pages | : 194 |
Release | : 2017-11-02 |
Genre | : Business & Economics |
ISBN | : 1350034622 |
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Author | : Christoph Burmann |
Publisher | : Springer Nature |
Total Pages | : 322 |
Release | : 2023-03-13 |
Genre | : Business & Economics |
ISBN | : 3658401893 |
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 404 |
Release | : 2021-01-12 |
Genre | : |
ISBN | : 0198829256 |
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author | : Geraldine McKay |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 246 |
Release | : 2018-03-06 |
Genre | : Business & Economics |
ISBN | : 1910158992 |
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author | : Richard Works |
Publisher | : Richard Floyd Works |
Total Pages | : 50 |
Release | : 2019-10-28 |
Genre | : Education |
ISBN | : |
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Author | : David Alan Reid |
Publisher | : Psychology Press |
Total Pages | : 314 |
Release | : 2004 |
Genre | : Industrial marketing |
ISBN | : 9780789023124 |
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta