The Financial Times Essential Guide to Business Writing
Author | : Ian Atkinson |
Publisher | : Pearson UK |
Total Pages | : 185 |
Release | : 2012-05-14 |
Genre | : Business & Economics |
ISBN | : 0273769782 |
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Author | : Ian Atkinson |
Publisher | : Pearson UK |
Total Pages | : 185 |
Release | : 2012-05-14 |
Genre | : Business & Economics |
ISBN | : 0273769782 |
Author | : Ian Atkinson |
Publisher | : Pearson UK |
Total Pages | : 228 |
Release | : 2012-09-07 |
Genre | : Business & Economics |
ISBN | : 0273769774 |
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
Author | : Vaughan Evans |
Publisher | : Pearson UK |
Total Pages | : 260 |
Release | : 2022-08-12 |
Genre | : Business & Economics |
ISBN | : 1292085169 |
Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Samples Preview sample pages from The FT Essential Guide to Writing a Business Plan
Author | : Vaughan Evans |
Publisher | : Pearson UK |
Total Pages | : 311 |
Release | : 2022-06-30 |
Genre | : Business & Economics |
ISBN | : 1292416157 |
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.
Author | : Philip Khan-Panni |
Publisher | : Pearson UK |
Total Pages | : 146 |
Release | : 2012-09-07 |
Genre | : Business & Economics |
ISBN | : 0273758527 |
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
Author | : Geof Cox |
Publisher | : Pearson UK |
Total Pages | : 215 |
Release | : 2013-07-25 |
Genre | : Business & Economics |
ISBN | : 0273772236 |
A practical and clear guide showing you how to lead and secure a win: win outcome in all your business deals. This book will take you through the steps, actions and communications skills necessary to ensure successful business negotiations. Introducing a four-phase process that underpins successful negotiations and sharing the practices and actions of highly effective negotiators in a straightforward and practical manner, this detailed, step by step guide will help you go into negotiations fully equipped with the key tools that you need to secure a win: win outcome.
Author | : Graham Yemm |
Publisher | : Pearson UK |
Total Pages | : 163 |
Release | : 2012-12-14 |
Genre | : Business & Economics |
ISBN | : 0273772449 |
The tools and ideas to help you lead with confidence and achieve better results through your team. This book provides all the tools and skills to help you be more effective in leading your team and achieving higher levels of performance. It focuses on three key elements: you as the leader, the principles of team working and team building, and getting individuals to contribute and perform. As well as identifying obstacles and pitfalls, it assists you in improving your skills and coaches you to work out what you could be doing better.
Author | : Nigel Wyatt |
Publisher | : Pearson UK |
Total Pages | : 162 |
Release | : 2012-12-14 |
Genre | : Business & Economics |
ISBN | : 0273768158 |
Gain the knowledge and confidence you need to build and manage budgets and forecast financial information. This book demystifies budgets and forecasts, providing simple explanations and clear examples. It includes integrated checklists, goals and milestones, to ensure you are on target to achieve the best results. Part of The Financial Times Essential Guides series: Task-focused and results-orientated, the essential guides are for every manager who wants to move their skills beyond the ordinary to the best. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.