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| Author | : Michael H. Sedge |
| Publisher | : |
| Total Pages | : 258 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
A wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today's highly competitive marketplace.
| Author | : Jennifer Goforth Gregory |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-05-20 |
| Genre | : |
| ISBN | : 9781732240902 |
Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.
| Author | : Stephen Brown |
| Publisher | : SAGE |
| Total Pages | : 276 |
| Release | : 2005-09-15 |
| Genre | : Business & Economics |
| ISBN | : 9781412902663 |
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
| Author | : Bill Vincent |
| Publisher | : RWG Publishing |
| Total Pages | : 100 |
| Release | : 2023-03-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Are you struggling to promote your self-published book? Do you find it overwhelming to navigate the complex world of book marketing? Look no further than "From Writer to Marketer." In this comprehensive guide, you will learn everything you need to know to successfully promote your self-published book. From understanding the basics of self-publishing to crafting a compelling book blurb and synopsis, designing a professional book cover, and creating a strong author website and blog, this book covers all aspects of book marketing. You'll also learn how to identify and understand your target audience, set achievable marketing goals, leverage social media for book promotion, build an author platform and email list, navigate the world of book reviews and blog tours, and generate buzz with pre-launch strategies. But the book doesn't stop there. You'll also learn how to launch your book with a bang, expand your reach with book giveaways and contests, collaborate with other authors and influencers, advertise your book with Amazon Ads and other platforms, and maximize your exposure with book fairs and conferences. And that's not all. You'll also learn how to create a book trailer or video to boost sales, write and submit guest posts and articles, use podcasts and interviews to reach a new audience, host online and offline book events and readings, create branded merchandise to promote your book, offer discounts and bundles to encourage sales, build relationships with bookstores and libraries, translate your book for a global audience, stay motivated and productive throughout the marketing process, track your progress and analyze your results, handle negative reviews and criticism, know when and how to pivot your marketing strategy, and sustain your author career with ongoing promotion and marketing. Whether you're a first-time author or a seasoned pro, "From Writer to Marketer" is the ultimate guide to book marketing success. With its practical tips, real-life examples, and actionable advice, this book will empower you to take control of your book promotion and achieve your marketing goals.
| Author | : Jay Conrad Levinson |
| Publisher | : Morgan James Publishing |
| Total Pages | : 253 |
| Release | : 2010-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1600377599 |
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
| Author | : Tee Morris |
| Publisher | : Imagine That! Studios |
| Total Pages | : 196 |
| Release | : 2020-08-25 |
| Genre | : Computers |
| ISBN | : |
All new second edition, featuring chapters on streaming media, and crisis management. Maximize the Potential of Your Online Brand! Social media has transformed into a necessity for writers. This second edition offers something for both authors new to the social space, and experienced ones looking for fresh approaches to platforms old and new. The variety of social media options alone is dizzying: WordPress, Tumblr, Facebook, Twitter, YouTube, Pinterest, and more. Social Media for Writers, second edition will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform • Build a community: make connections and create a fan base to endorse your work • Refine your voice, and online persona through platforms like podcasting and streaming media With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
| Author | : Chris Fox |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 108 |
| Release | : 2017-07-04 |
| Genre | : |
| ISBN | : 9781548181338 |
Have you written a book that just isn't selling? Would you like the launch of your next one to be different? Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy to understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with take aways that will show you exactly how I did it. Don't leave the success of your novel up to chance. Launch your book to market. "I bought it for the rocket alone. I mean, look at that thing." -- the Author's Totally Biased Friend.
| Author | : Jonathan Gould |
| Publisher | : Booktrope Editions |
| Total Pages | : 0 |
| Release | : 2014-07-10 |
| Genre | : |
| ISBN | : 9781620152140 |
Magnus Mandalora never planned to go out into the big, wide world. He thought he'd live out his life in his homely little village, happily cooking and eating pflugberry pies. But fate had other ideas. Before he knows it, Magnus has embarked on an incredible adventure. He discovers a world full of marvels and wonder, surprises and delights. But it's also a world of perils and danger. As Magnus finds himself right in the middle of a long-running war between the fair and noble Cherines and the vile and despicable Glurgs, he faces challenges beyond anything he could have imagined.
