‘Fragrance’ is a unique collection of over 60 articles by the alumni of the Management Programme at the Sri Sathya Sai Institute of Higher Learning (Deemed University), Prasanthi Nilayam, India. These articles were penned by these alumni on the occasion of the 20th Anniversary of the Management Programme in August 2005. In their articles, the former MBA students of the Institute have shared their experiences on varied themes. These include: i. Their student days at the Institute ii. The uniqueness of the Management Programme at the Sri Sathya Sai Institute iii. The way in which the Management Programme trained them to be more holistic personalities at their places of work iv. The ethical dilemmas they faced at their work places and how the guidance received by them from their Revered Founder Chancellor, Sri Sathya Sai Baba, during their student days at His Institute, helped them overcome the problems while adhering to the Dharmic path. These students belong to diverse geographies, almost all the continents, varied positions, different industry categories, and a large variety of functional areas of expertise. On the whole, it is a very insightful and interesting compilation of how the Management programme at the Sri Sathya Sai Institute has impacted its students over the last 20 years.