From Concept to Consumer

From Concept to Consumer
Author: Phil Baker
Publisher: FT Press
Total Pages: 193
Release: 2008-10-22
Genre: Business & Economics
ISBN: 013715187X

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs

Fashion

Fashion
Author: Gini Stephens Frings
Publisher:
Total Pages: 6
Release: 1999
Genre: Design
ISBN: 9780130806413

Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.

A Practical Guide to the Fashion Industry

A Practical Guide to the Fashion Industry
Author: Virginia Grose
Publisher: Bloomsbury Publishing
Total Pages: 175
Release: 2021-01-28
Genre: Business & Economics
ISBN: 1350227390

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Fashion: From Concept to Consumer

Fashion: From Concept to Consumer
Author: Gini Stephens Frings
Publisher: Pearson Higher Ed
Total Pages: 498
Release: 2013-10-03
Genre: Juvenile Nonfiction
ISBN: 1292053054

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

Fashion

Fashion
Author: Prentice Hall PTR
Publisher: Macmillan College
Total Pages:
Release: 1991-01-01
Genre:
ISBN: 9780133065077

Packaging Design

Packaging Design
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2013-01-14
Genre: Design
ISBN: 111802706X

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

BUILDING EFFECTIVE E COMMERCE STRATEGIES FROM CONCEPT TO IMPLEMENTATION

BUILDING EFFECTIVE E COMMERCE STRATEGIES FROM CONCEPT TO IMPLEMENTATION
Author: Madhuri Panditrao Rakhunde
Publisher: Xoffencerpublication
Total Pages: 182
Release: 2023-08-17
Genre: Architecture
ISBN: 8119534697

The phrase "e-commerce," which is an abbreviation for "electronic commerce," is the term that is used to define the type of transaction that takes place when products and services are both purchased and sold via the utilization of the internet. Through the exploitation of electronic platforms such as websites, mobile applications, and social media, it is the process of conducting economic transactions between businesses and consumers or between businesses themselves. This can be done between businesses. Both between businesses and between businesses themselves are able to engage in this activity. The advent of e-commerce has not only made new options available to customers and proprietors of enterprises, but it has also brought about a profound transformation in the manner in which businesses function. Both parties have been presented with new opportunities that are available to them. When it comes to conducting business online, one of the most significant advantages is that it provides a way that is not only more efficient but also more convenient. Ecommerce is the industry term for this practice. Businesses are able to reach customers all over the world without the requirement for a physical presence through the use of e-commerce platforms that allow customers to explore and purchase things without having to leave the convenience of their own homes. The advantages that this provides to firms are substantial. The advent of e-commerce has resulted in the automation of a significant number of the operations that are involved in the process of making sales. These activities include the management of inventories, the processing of orders, and the shipping of products. In addition, this has made it simpler for companies to simplify their processes, which is yet another advantage that comes with conducting business online. As a consequence of the COVID-19 epidemic, which has led people to reduce the frequency of face-to-face encounters they have, the popularity and significance of online shopping has continued to continue to rise. This holds especially true in view of the fact that more and more people are making their purchases online. When one takes into account the fact that the epidemic has continued to expand, this is particularly pertinent in light of the fact that. Businesses who are able to adjust to the ever-changing environment of e-commerce are likely to have an advantage over their competitors in the years to come for the reasons that are discussed in the following paragraphs. This is because of the fact that e-commerce is subject to constant change. Purchasing and selling of goods or services through the use of the internet is referred to as "e-commerce," which is also widely referred to as "Electronic Commerce." Ecommerce is a method that incorporates the utilization of the internet. The process of selling tangible items through the use of the internet is widely referred to as "ecommerce" in the business sector. This phrase is commonly used throughout the business world. The phrase, on the other hand, can also be used to refer to any kind of business transaction that is carried out through the exploitation of the internet technology. The first such transaction that took place online took happened in 1994, when a man used his website, Net Market, which was an American retail platform, to sell a CD by the band Sting to a friend. This is the very first time that a client has made a purchase from a company through the World Wide Web, which is widely referred to as e-commerce in the modern world. There have been no previous instances of this happening. As a result of this, the growth of e-commerce has developed to the point where it is now easier to search and get things through the websites of online marketplaces and merchants. This is a consequence of the fact that e-commerce technology has advanced.

Basics Fashion Management 01

Basics Fashion Management 01
Author: Virginia Grose
Publisher: A&C Black
Total Pages: 186
Release: 2011-12-01
Genre: Business & Economics
ISBN: 2940411344

Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

From Concept to Market

From Concept to Market
Author: Gary S. Lynn
Publisher: John Wiley & Sons
Total Pages: 264
Release: 1989
Genre: Business & Economics
ISBN:

A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.