Shows how to succeed in business by developing professional relationships that have the same depth and sincerity as personal friendships-- The seven principles of "Friendship Marketing" show how to return to the basics of relationship building to conduct businessLike sharks in a feeding frenzy, today's businesses are in such a hurry to handle each client and then jump to the next that they've forgotten the importance of building lasting business relationships. Like a friendship, a business relationship takes time and effort -- and, also like a friendship, the rewards can be great. Business executive Gerald Baron shows how every employee in a company -- from the CEO to the newest employee -- can use relationship building to increase business, resources, and yes, personal friendships. Drawing from his own experiences with "Friendship Marketing", Baron demonstrates: -- How good listening skills set the foundation in the growth of friendships and business, and how to improve one's ability to be a good listener-- That friendships and business relationships, though they connect at certain points in time, are different, and that it is valuable to recognize their different roles-- The importance of identifying a core company message on the road to friendship marketing, and how to engage all levels of employees-- How to use the concept of friendship marketing in development of company advertisements, brochures, videos, interactive media, and other marketing toolsWhile slowing down a company's feeding-frenzy approach to building client relationships may well improve business, Baron emphasizes that friendship marketing enriches much more than a company's balance sheet. "At heart", he writes in the introduction, "this book is more about successful living than successful business".