Formal Choice Models In Marketing
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| Author | : Sandeep R. Chandukala |
| Publisher | : Now Publishers Inc |
| Total Pages | : 100 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 1601981643 |
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
| Author | : Marcel Corstjens |
| Publisher | : |
| Total Pages | : 100 |
| Release | : 1981 |
| Genre | : Consumers' preferences |
| ISBN | : |
| Author | : Berend Wierenga |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 621 |
| Release | : 2008-09-05 |
| Genre | : Business & Economics |
| ISBN | : 0387782133 |
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
| Author | : Russell S Winer |
| Publisher | : World Scientific |
| Total Pages | : 529 |
| Release | : 2014-06-27 |
| Genre | : Business & Economics |
| ISBN | : 9814596493 |
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
| Author | : Kenneth Train |
| Publisher | : Cambridge University Press |
| Total Pages | : 399 |
| Release | : 2009-07-06 |
| Genre | : Business & Economics |
| ISBN | : 0521766559 |
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
| Author | : Yoram Wind |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 343 |
| Release | : 2013-06-05 |
| Genre | : Business & Economics |
| ISBN | : 0387286926 |
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
| Author | : Niladri Syam |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 224 |
| Release | : 2021-03-10 |
| Genre | : Business & Economics |
| ISBN | : 180043880X |
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
| Author | : Naresh Malhotra |
| Publisher | : Routledge |
| Total Pages | : 303 |
| Release | : 2017-10-19 |
| Genre | : Business & Economics |
| ISBN | : 1351550896 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
| Author | : Russell S Winer |
| Publisher | : World Scientific |
| Total Pages | : 848 |
| Release | : 2023-06-16 |
| Genre | : Business & Economics |
| ISBN | : 9811272247 |
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
| Author | : Naresh K. Malhotra |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 223 |
| Release | : 2008-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0857247263 |
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
