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| Author | : S. Bridgewater |
| Publisher | : Springer |
| Total Pages | : 202 |
| Release | : 2010-04-29 |
| Genre | : Business & Economics |
| ISBN | : 0230281362 |
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
| Author | : Michael Oriard |
| Publisher | : Univ of North Carolina Press |
| Total Pages | : 343 |
| Release | : 2010-09-12 |
| Genre | : Sports & Recreation |
| ISBN | : 0807899658 |
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
| Author | : Simon Chadwick |
| Publisher | : Routledge |
| Total Pages | : 600 |
| Release | : 2018-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1351262785 |
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
| Author | : Kartikeya Kompella |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 362 |
| Release | : 2014-11-03 |
| Genre | : Business & Economics |
| ISBN | : 074947016X |
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
| Author | : Nicolas Chanavat |
| Publisher | : Taylor & Francis |
| Total Pages | : 465 |
| Release | : 2017-03-27 |
| Genre | : Business & Economics |
| ISBN | : 1351972367 |
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
| Author | : Rita Clifton |
| Publisher | : NYU Press |
| Total Pages | : 186 |
| Release | : 2000-03 |
| Genre | : Business & Economics |
| ISBN | : 9780814737668 |
"It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.
| Author | : Dominic Medway |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 352 |
| Release | : 2021-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1839102853 |
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
| Author | : P. Millward |
| Publisher | : Springer |
| Total Pages | : 229 |
| Release | : 2011-10-12 |
| Genre | : Sports & Recreation |
| ISBN | : 0230348637 |
This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.
| Author | : Wybe Popma |
| Publisher | : Academic Conferences and publishing limited |
| Total Pages | : 436 |
| Release | : 2019-06-13 |
| Genre | : Reference |
| ISBN | : 1912764237 |
| Author | : S. Soderman |
| Publisher | : Springer |
| Total Pages | : 300 |
| Release | : 2012-11-14 |
| Genre | : Business & Economics |
| ISBN | : 0230391184 |
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
