FMCG 10X SALES MASTERY

FMCG 10X SALES MASTERY
Author: Ganesh Janarthanan
Publisher: Ganesh Janarthanan
Total Pages: 221
Release: 2024-02-22
Genre: Business & Economics
ISBN:

Dive into the world of FMCG business and unlock the secrets to achieving remarkable sales growth with FMCG 10X SALES MASTERY. This comprehensive guide is tailor-made for aspiring entrepreneurs, seasoned business owners, FMCG professionals, and enthusiasts alike, offering a practical roadmap to understand and scale FMCG ventures to unprecedented heights using distributorship mastery and data-driven strategies. Within the pages of this book, readers will embark on a journey through every stage of FMCG business expansion. From meticulously identifying distributors to conducting market research to pinpoint consumer demands, the author underscores the vital importance of thorough groundwork. ‘FMCG 10X SALES MASTERY' navigates readers through the complexities of downstream supply chain processes, market penetration techniques, and effective scaling strategies. Offering actionable advice, the author delineates key performance indices and measures for both salespersons and distributors, illuminating pathways to success in the competitive FMCG landscape. What distinguishes this book is its rich repository of real case studies. Drawing from a diverse array of successful FMCG businesses, these case studies exemplify various strategies and approaches employed by entrepreneurs to surmount challenges and foster growth. By showcasing these examples, readers gain invaluable insights and are inspired to apply similar principles to their own ventures. Moreover, ' FMCG 10X SALES MASTERY’ arms readers with practical tools and frameworks readily applicable to any FMCG enterprise. From billing tools to AWS Quick Sight for data visualization, these resources empower strategic decision-making to propel FMCG businesses forward. Whether you are a novice entrepreneur or a seasoned professional in the FMCG industry, this book offers a comprehensive roadmap to scale your FMCG business.

Proactive Selling

Proactive Selling
Author: William Miller
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 258
Release: 2012
Genre: Business & Economics
ISBN: 0814431925

Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.

Organizational Physics - The Science of Growing a Business

Organizational Physics - The Science of Growing a Business
Author: Lex Sisney
Publisher: Lulu.com
Total Pages: 230
Release: 2013-03-01
Genre: Business & Economics
ISBN: 1300785632

There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.

Advanced Selling Strategies

Advanced Selling Strategies
Author: Brian Tracy
Publisher: Simon and Schuster
Total Pages: 436
Release: 1996-08-27
Genre: Business & Economics
ISBN: 0684824744

Presents techniques for successful sales results, offering listeners tips on how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale.

Why We're Polarized

Why We're Polarized
Author: Ezra Klein
Publisher: Simon and Schuster
Total Pages: 208
Release: 2020-01-28
Genre: Political Science
ISBN: 1476700397

ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.

Growth Units

Growth Units
Author: Paul Orlando
Publisher: Paul Orlando
Total Pages: 104
Release: 2020-09-03
Genre: Business & Economics
ISBN:

How do businesses sustainably grow? Whether you're a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you will benefit from understanding the ways you acquire customers and generate revenue from them. This book can help. We demonstrate methods to assess and calculate Customer Acquisition Costs (CAC), Lifetime Value (LTV), and more. Looking at 15 case studies from a wide range of business types, we also show how metrics can vary depending on situation and goals. You will learn: - Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods). - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. - How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics. Written by Paul Orlando, who built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and who teaches at the University of Southern California, the book explains various approaches you can use in your own company as well as when you evaluate other businesses. The book is a direct, practical guide for startup founders, operators, and students of business.

Professional Baking

Professional Baking
Author: Wayne Gisslen
Publisher: John Wiley & Sons
Total Pages: 735
Release: 2004-04-06
Genre: Cooking
ISBN: 0471464279

One of the most respected cookbooks in the industry - the 2002 IACP Cookbook Award Winner for Best Technical/Reference - "Professional Baking" brings aspiring pastry chefs and serious home bakers the combined talent of Wayne Gisslen and the prizewinning Le Corden Bleu in one volume. The revised Fourth Edition offers complete instruction in every facet of the baker's craft, offering more than 750 recipes - including 150 from Le Cordon Bleu - for everything from cakes, pies, pastries, and cookies to artisan breads. Page after page of clear instruction, the hallmark of all Gisslen culinary books, will help you master the basics - such as pate brisee and puff pastry -and confidently hone techniques for making spectacular desserts using spun sugar and other decorative work. More than 500 color photographs illustrate ingredients and procedures as well as dozens of stunning breads and finished desserts.

The New Strategic Brand Management

The New Strategic Brand Management
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Total Pages: 512
Release: 2012-01-03
Genre: Business & Economics
ISBN: 0749465166

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

How to Write a Good Advertisement

How to Write a Good Advertisement
Author: Victor O. Schwab
Publisher: Ravenio Books
Total Pages: 303
Release: 2015-10-28
Genre: Business & Economics
ISBN:

In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.