Flipping the Scales

Flipping the Scales
Author: Pete Tarsi
Publisher: CreateSpace
Total Pages: 250
Release: 2014-11-13
Genre:
ISBN: 9781502999108

Meredith and Marina's lives have been flipped upside down. When the translucent skirt that straight-A-student Meredith finds hidden on the beach gets wet, it transforms her legs into a mermaid tail. Despite the evidence in front of her, she insists that becoming a mythical creature isn't scientifically possible. Marina is allowed to experience one day per moon cycle among the humans. After hiding her tail on the beach that morning, she takes her first timid steps on land. When she returns at sunset to find it missing, she is left stranded and alone. For the first time in her life, Meredith doesn't have all the answers. As she searches for a way to return to normal before the next full moon, she makes waves among the school of mermaids. Meanwhile, Marina uncovers information about her past, and for the first time in her life, she must stand on her own two feet and take the lead on her own adventure. As Meredith senses her human side slipping away, a forbidden way to change back entices her. But it comes with a consequence: Marina wouldn't be able to return to the ocean.

The Rainbow Fish

The Rainbow Fish
Author: Marcus Pfister
Publisher: Simon and Schuster
Total Pages: 32
Release: 1992
Genre: Juvenile Fiction
ISBN: 1558580093

Summary: The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.

The Brand Flip

The Brand Flip
Author: Marty Neumeier
Publisher: New Riders
Total Pages: 196
Release: 2015-07-24
Genre: Business & Economics
ISBN: 0134172973

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Inevitable

Inevitable
Author: Joshua Denne
Publisher:
Total Pages: 144
Release: 2016-08-20
Genre:
ISBN: 9781943157242

Do Scale

Do Scale
Author: Les McKeown
Publisher: Do Book Company
Total Pages: 0
Release: 2019-06-18
Genre: Business & Economics
ISBN: 9781907974595

Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

Fast Food

Fast Food
Author: Andrew F. Smith
Publisher: Reaktion Books
Total Pages: 226
Release: 2016-04-15
Genre: Cooking
ISBN: 1780236093

The single most influential culinary trend of our time is fast food. It has spawned an industry that has changed eating, the most fundamental of human activities. From the first flipping of burgers in tiny shacks in the western United States to the forging of neon signs that spell out “Pizza Hut” in Cyrillic or Arabic scripts, the fast food industry has exploded into dominance, becoming one of the leading examples of global corporate success. And with this success it has become one of the largest targets of political criticism, blamed for widespread obesity, cultural erasure, oppressive labor practices, and environmental destruction on massive scales. In this book, expert culinary historian Andrew F. Smith explores why the fast food industry has been so successful and examines the myriad ethical lines it has crossed to become so. As he shows, fast food—plain and simple—devised a perfect retail model, one that works everywhere, providing highly flavored calories with speed, economy, and convenience. But there is no such thing as a free lunch, they say, and the costs with fast food have been enormous: an assault on proper nutrition, a minimum-wage labor standard, and a powerful pressure on farmers and ranchers to deploy some of the worst agricultural practices in history. As Smith shows, we have long known about these problems, and the fast food industry for nearly all of its existence has been beset with scathing exposés, boycotts, protests, and government interventions, which it has sometimes met with real changes but more often with token gestures, blame-passing, and an unrelenting gauntlet of lawyers and lobbyists. Fast Food ultimately looks at food as a business, an examination of the industry’s options and those of consumers, and a serious inquiry into what society can do to ameliorate the problems this cheap and tasty product has created.

Scales

Scales
Author: Nicole Conway
Publisher:
Total Pages: 322
Release: 2019-03-05
Genre: Dragons
ISBN: 9781945654213

"Koji Owens is the new kid...again. As the only son of an Air Force F-16 pilot, he's learned to adapt and survive every time they move. It's not easy starting over with new friends and schools every two years, but when the Owens family makes their final move to New York, Koji finally has hope for a normal high school life--that is, until he finds a strange bracelet in his locker. Transformed into a storm-summoning dragon warrior, Koji finds himself caught up in a world of ancient powers, secret identities, and colossal monsters threatening to destroy his new home. But these awesome powers come with strings attached, and revealing his true identity could mean losing everything he loves. With his family and friends now in mortal danger and New York City in flames, Koji must find the courage to become the hero they need and face down an enemy hiding in plain sight."--Back cover.

Skipping the Scales

Skipping the Scales
Author: Pete Tarsi
Publisher: Createspace Independent Publishing Platform
Total Pages: 252
Release: 2016-07-13
Genre:
ISBN: 9781534925793

The exciting sequel to the YA contemporary fantasy "Flipping the Scales" Meredith, Marina, and Hailey's wildest dreams could be coming true. Two weeks in the ocean changed Meredith's life and career goal. Now studying marine biology, she lands a summer internship at a local aquarium. Her aquatic intuition impresses her mentor, but how would the mermaids feel about holding fish captive in the name of science? Marina has returned ashore to seek out her missing mother. A curious and cryptic painting leads to other clues, but the search through her mother's past reveals more questions than answers. Could her parents have left the ocean harboring a deep, dark secret? Meanwhile, Hailey keeps Marina's tail safe and lives her lifelong dream to be a real mermaid. The experience is exhilarating, until the leader of the school suspects she is a human. If she gets caught, would it leave her friend forever marooned on land? When second-guessing, mystery, and danger threaten to sink their dreams, will they skip out? Or will they work together and swim through the rough waters ahead?

Nature's Portraits

Nature's Portraits
Author: Peggy Macnamara
Publisher:
Total Pages: 0
Release: 2016
Genre: Crafts & Hobbies
ISBN: 9780226431550

When it comes to color, nothing can surpass the vast palette found in nature, from a bright green leaf in a sun-dappled forest to the rich red feathers of a cardinal. Nature's Portraits offers sixty detailed drawings that can be brought brilliantly to life with nothing more than a few colored pencils or crayons and a sense of wonder about the world around us. Each illustration is captioned with the common and Latin names of the species pictured.