Flip Flops And Microwaved Fish
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| Author | : Peter Yawitz |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 356 |
| Release | : 2022-08-02 |
| Genre | : Business & Economics |
| ISBN | : 1632996219 |
Revised Edition! A Young Business Professional’s Guide to Office Communication and Workplace Culture Flip-Flops and Microwaved Fish offers very practical and hysterically funny advice on effective office communication. It has become the go-to guide for people either starting out in a career, being promoted to manager, or working for an American company for the first time. The book provides useful career advice and workplace communication skills that can be immediately implemented to help anyone navigate through and succeed in their company culture. In a light-hearted and conversational way, and using tons of examples, Peter Yawitz, a 30-year veteran in global communications consulting, walks readers through not only formal and written rules of office communication but also unwritten business norms. As “Someone Else’s Dad,” he counsels a new generation of workers without the nagging and judgment they might receive from their own parents. His candid and action-oriented advice will help readers get better at mastering small talk, writing persuasive emails, making sense of the hybrid workplace, dealing with sneaky coworkers, managing distracted bosses, and asking for a raise. Readers will find an advocate in Yawitz, someone who can help them succeed both professionally and socially at work. They’ll laugh out loud while they develop the insights needed to advance in their careers.
| Author | : Peter Yawitz |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2020 |
| Genre | : Business communication |
| ISBN | : 9781626346826 |
Flip-Flops and Microwaved Fish helps people starting out in their careers learn how to be more than just professional-ish. It offers very funny and practical advice on truly understanding and managing life at work. Written for both American and non-American young workers, this book provides useful tips that can be immediately implemented to help people adapt well to their workplace culture. In a light-hearted and conversational way, Peter Yawitz, a 30-year veteran in global communications consulting, walks readers through not only formal and written rules of office communication but also unwritten cultural norms in American companies both in the U.S. and abroad.
| Author | : Peter Yawitz |
| Publisher | : River Grove Books |
| Total Pages | : 0 |
| Release | : 2022-08-02 |
| Genre | : Business & Economics |
| ISBN | : 9781632996206 |
Revised Edition! A Young Business Professional's Guide to Office Communication and Workplace Culture Flip-Flops and Microwaved Fish offers very practical and hysterically funny advice on effective office communication. It has become the go-to guide for people either starting out in a career, being promoted to manager, or working for an American company for the first time. The book provides useful career advice and workplace communication skills that can be immediately implemented to help anyone navigate through and succeed in their company culture. In a light-hearted and conversational way, and using tons of examples, Peter Yawitz, a 30-year veteran in global communications consulting, walks readers through not only formal and written rules of office communication but also unwritten business norms. As "Someone Else's Dad," he counsels a new generation of workers without the nagging and judgment they might receive from their own parents. His candid and action-oriented advice will help readers get better at mastering small talk, writing persuasive emails, making sense of the hybrid workplace, dealing with sneaky coworkers, managing distracted bosses, and asking for a raise. Readers will find an advocate in Yawitz, someone who can help them succeed both professionally and socially at work. They'll laugh out loud while they develop the insights needed to advance in their careers.
| Author | : Shlomo Benartzi |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2015-10-06 |
| Genre | : Business & Economics |
| ISBN | : 0698194306 |
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
| Author | : John Warrillow |
| Publisher | : Penguin |
| Total Pages | : 226 |
| Release | : 2015-02-05 |
| Genre | : Business & Economics |
| ISBN | : 159184746X |
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 414 |
| Release | : 2014-07-01 |
| Genre | : Business & Economics |
| ISBN | : 0062230700 |
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
| Author | : Phil Simon |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1118641868 |
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
| Author | : Marcia Reynolds |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 181 |
| Release | : 2014-10-13 |
| Genre | : Business & Economics |
| ISBN | : 1626560676 |
You want people to stretch their limits, but your conversations meant to help them often fall flat or backfire, creating more resistance than growth. Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone—the moment when the mind is most open to learning—to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.
| Author | : Sam Leith |
| Publisher | : Profile Books |
| Total Pages | : 304 |
| Release | : 2011-10-20 |
| Genre | : Humor |
| ISBN | : 1847654258 |
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
| Author | : David Frayne |
| Publisher | : Zed Books Ltd. |
| Total Pages | : 265 |
| Release | : 2015-11-15 |
| Genre | : Political Science |
| ISBN | : 1783601205 |
Paid work is absolutely central to the culture and politics of capitalist societies, yet today’s work-centred world is becoming increasingly hostile to the human need for autonomy, spontaneity and community. The grim reality of a society in which some are overworked, whilst others are condemned to intermittent work and unemployment, is progressively more difficult to tolerate. In this thought-provoking book, David Frayne questions the central place of work in mainstream political visions of the future, laying bare the ways in which economic demands colonise our lives and priorities. Drawing on his original research into the lives of people who are actively resisting nine-to-five employment, Frayne asks what motivates these people to disconnect from work, whether or not their resistance is futile, and whether they might have the capacity to inspire an alternative form of development, based on a reduction and social redistribution of work. A crucial dissection of the work-centred nature of modern society and emerging resistance to it, The Refusal of Work is a bold call for a more humane and sustainable vision of social progress.
