Flagship Marketing

Flagship Marketing
Author: Tony Kent
Publisher: Routledge
Total Pages: 288
Release: 2009-03-14
Genre: Business & Economics
ISBN: 1134076681

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Flagship Marketing

Flagship Marketing
Author: Tony Kent
Publisher: Routledge
Total Pages: 241
Release: 2009-03-14
Genre: Art
ISBN: 113407669X

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

Abuelita Faith

Abuelita Faith
Author: Kat Armas
Publisher: Brazos Press
Total Pages: 239
Release: 2021-08-10
Genre: Religion
ISBN: 1493431110

Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.

Starship: Flagship

Starship: Flagship
Author: Mike Resnick
Publisher: Pyr
Total Pages: 375
Release: 2010-08-05
Genre: Fiction
ISBN: 1591028523

The date is 1970 of the Galactic Era, almost three thousand years from now, and the Republic, created by the human race but not yet dominated by it, finds itself in an all-out war against the Teroni Federation, an alliance of races that resent Man’s growing military and economic power. The rebel starship, the Theodore Roosevelt, under the command of Wilson Cole, is preparing to lead Cole’s ragtag armada into the Republic, even though he is outnumbered thousands to one. Cole is convinced that the government has become an arrogant and unfeeling political entity and must be overthrown. The trick is to avoid armed conflict with the vast array of ships, numbering in the millions, in the Republic’s Navy. For a time Cole’s forces strike from cover and race off to safety, but he soon sees that is no way to conquer the mightiest political and military machine in the history of the galaxy. He realizes that he must reach Deluros VIII, the headquarters world of the Republic (and of the race of Man), in order to have any effect on the government at all – but Deluros VIII is the best-protected world in the Republic. But a new threat looms on the horizon. Cole, the Valkyrie, David Copperfield, Sharon Blacksmith, Jacovic, and the rest of the crew of the Teddy R face their greatest challenge yet, and the outcome will determine the fate of the entire galaxy. From the Hardcover edition.

Flagship

Flagship
Author: Isaac Hooke
Publisher:
Total Pages: 290
Release: 2016-03-01
Genre: Fiction
ISBN: 9780994742735

Captain Jonathan Dallas, commodore of Battle Unit 72, investigates the disappearance of a military research vessel on the fringes of known space. When the unit is ambushed by a threat that endangers not only the fleet but also all of humanity itself, Jonathan must somehow find the resources to fight back. Cut off from Central Command and faced with impossible odds, can Jonathan overcome his demons to save humanity and, more importantly, can he save himself? Flagship: where captains are made. Or broken.

Flagship

Flagship
Author: Mike Carlton
Publisher: Random House Australia
Total Pages: 651
Release: 2018-08
Genre: History
ISBN: 085798778X

In 1924, when the grand old battle cruiser HMAS Australia I, once the pride of the nation, was sunk off Sydney Heads, there was a day of national mourning. In 1928, the RAN acquired a new ship of the same name, the fast, heavy cruiser HMAS Australia II, and she finally saw action when World War II began, patrolling the North Atlantic on the lookout for German battleships. By March 1942, Australia had returned home, where the ship was stunned by a murder. One night one of her sailors, Stoker Riley, was found stabbed. Before he died, he named his two attackers, and the two men were found guilty and sentenced to death under British Admiralty law. Only weeks later Australia fought in the Battle of the Coral Sea near Papua New Guinea, the first sea battle to stop the Japanese advance in the Pacific. She was heavily attacked and bombed from the air but, with brilliant ship-handling, escaped unscathed. In 1944, she took part in the greatest sea fight of all time, the Battle of Leyte Gulf, which returned General Douglas MacArthur to the Philippines. She was struck by a kamikaze bomber, killing her captain and 28 other men. The next year, she was hit by four kamikaze planes on four successive days. She was attacked by more kamikaze aircraft than any other Allied ship in the war, and in the end this finished her war. She retired gracefully, laden with battle honors, and was scrapped in 1956--the last of her name, for the navy no longer uses Australia for its ships.

Heralding Article 25

Heralding Article 25
Author: Mohammed Mesbahi
Publisher: Matador
Total Pages: 128
Release: 2016-06-23
Genre:
ISBN: 9781785891427

In this pioneering analysis of world problems, Mohammed Mesbahi argues that meeting the basic entitlements outlined in Article 25 of the Universal Declaration of Human Rights-for adequate food, housing, healthcare and social security for all-is imperative for the survival of humanity in the 21st century. But after so many years of political inaction, only the massed goodwill of ordinary people can bring about an end to poverty in a world of plenty through enormous, peaceful and continuous protests across all countries. The line of enquiry pursued in Mesbahi's five-part study is concerned with how to galvanise these unprecedented global demonstrations on behalf of the poorest members of the human family, millions of whom are needlessly dying as each year passes. Central to the book's unique discourse is a set of instructions for engaged citizens and the youth who are encouraged to lead the way in forging a huge united public voice, one that has the potential to reorder government priorities and empower the United Nations to truly represent the people of the world. Through a graceful and often poetic prose, the reader is guided to investigate the question of world transformation from psychological, moral and spiritual perspectives, as well as from a broader political and economic analysis. As Mesbahi elucidates, we ultimately need a new education that can equip the citizens of every nation to think in terms of the 'One Humanity', with a universal understanding that the principles of sharing and cooperation are the foundations of a sustainable global economic system.

Fashion Marketing

Fashion Marketing
Author: Tony Hines
Publisher: Routledge
Total Pages: 352
Release: 2007-02-07
Genre: Business & Economics
ISBN: 113640354X

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

New Perspectives in Luxury Branding

New Perspectives in Luxury Branding
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
Total Pages: 225
Release: 2015-10-29
Genre: Business & Economics
ISBN: 1785608622

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands