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| Author | : Laurence J. Pino |
| Publisher | : Berkley Trade |
| Total Pages | : 228 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780425141489 |
Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more.
| Author | : Grace Tierney |
| Publisher | : |
| Total Pages | : 282 |
| Release | : 2020-07-09 |
| Genre | : |
| ISBN | : 9781999977627 |
"Words The Sea Gave Us" is a light-hearted look at the words the English dictionary borrowed from the sea. From baggywinkle and gollywobbler to tempest and flotsam, the sea in all her moods has given a boatload of words to the English language throughout history. This book explores their origins along with a cargo of old sailor's yarns. Cast your line for the salty history of skyscraper, mollgogger, strike, cyber, and phrases like getting hitched, red herring, hot pursuit, and taking them down a peg. More than 370 words and phrases are featured from "above board" to yardarm - drawn from parts of a ship, sail names, crew titles, surfer slang, marine monsters, nautical navigation, flying the flag, and of course, how to talk like a scurvy pirate. Throw in some sea fables, fashions, and weather and you're ready to set sail. Previous nautical experience not required. Ideal for word geeks, sailors, and beachcombers.
| Author | : Philip A. Loring |
| Publisher | : Fernwood Publishing |
| Total Pages | : 224 |
| Release | : 2020-10-11T00:00:00Z |
| Genre | : Social Science |
| ISBN | : 1773634305 |
Imagine a world where humanity was not destined to cause harm to the natural world, where win-win scenarios—people and nature thriving together—are possible. No doubt contemporary western society is steeped in the legacy of white supremacy and colonialism, and as a result, many people have come to believe that humanity is fundamentally flawed, that the story of our species is destined to be nasty, brutish, and short. But what if this narrative could be dismantled? In Finding Our Niche, Philip A. Loring does just that. He explores the tragedies of Western society and offers examples and analyses that can guide us in reconciling our damaging settler-colonial histories and tremendous environmental missteps in favor of a more sustainable and just vision for the future. Drawing from numerous cases around the world, from cattle ranchers on the Burren in Ireland, to clam gardeners in British Columbia and protectors of an accidental wetland in northwest Mexico, Loring brings the reader through a difficult journey of reconciliation, a journey that leads to a more optimistic understanding of human nature and the prospects for our future, where people and nature thrive together. Interwoven are Loring’s personal struggles to reconcile his identity as a white settler living and working on stolen Indigenous lands. In a moment when our world is hanging in the balance, Finding Our Niche is a hopeful exploration of humanity’s place in the natural world, one that focuses on how we can heal and reconcile our unique human ecologies to achieve more sustainable and just societies.
| Author | : Ann Handley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 238 |
| Release | : 2010-11-11 |
| Genre | : Business & Economics |
| ISBN | : 0470948728 |
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
| Author | : Christine Clayfield |
| Publisher | : Imb Publishing |
| Total Pages | : 390 |
| Release | : 2014-04 |
| Genre | : Business & Economics |
| ISBN | : 9781909151079 |
Niche Marketing Ideas & Niche Markets. Finding Profitable Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches. Niches! Finding niches seems to be a problem for many internet marketers. Countless people have asked me "Where do you get your niches from?" I am sure, after reading this book, you will agree that finding niches is easy, fast, educational and fun! Easy to understand and read, this is a must have book for anyone involved with finding new niches or business ideas. Whether you want to earn a full time living from internet marketing or just want some extra cash, you will learn a lot from the information in this book. Before you can make any money online, you need to find your profitable niche. Like a driver needs a destination, an internet marketer or business person needs a niche, a niche that pays, not just any niche. Choosing the right niche will make the difference between making money or not. Your success in business will totally depend on the choice of your niche. Whether you are looking to write a book, build a website or blog, build an online shop, make an audio or video or create your own products; you can use all 177 ways to find a new niche. Some sources mentioned in this book you've probably never heard of and others you probably think: "Duh, why didn't I think of that!" - Keywords - Long Tail Keywords - Niches - When is a niche a good niche? - When is a niche NOT a good niche? - 6 important steps to find a profitable niche - What niches NOT to pick. - Niches are everywhere - Niches for repeat sales - What skills do you need? - What hats do you need? - What shoes do you need? - You don't have to be an expert in your niche. - Think like there is no box! - Examples of good niches - Become a master in searching - Keyboard shortcuts - Where to search for niches - 177 places to find new niches Christine Clayfield is a full time internet marketer and has been for many years. She is the author of the best selling book "From Newbie To Millionaire" and "Drop Shipping and eCommerce. What You Need And Where To Get it." Armed with just passion and drive, she made it her mission to understand all aspects of internet marketing. She has helped countless people to get to grips with making money online. She has lots of niche websites, runs a few drop shipping and ecommerce web sites and she has also self published over 90 books, all in different niches.
| Author | : Stephanie Chandler |
| Publisher | : |
| Total Pages | : 230 |
| Release | : 2012-01-31 |
| Genre | : Electronic commerce |
| ISBN | : 9781935953289 |
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
| Author | : Pamela Slim |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 288 |
| Release | : 2021-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1264266804 |
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
| Author | : Eric Van Van Der Hope |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780977968428 |
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 414 |
| Release | : 2014-07-01 |
| Genre | : Business & Economics |
| ISBN | : 0062230700 |
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
| Author | : Kevin P. O'Connell |
| Publisher | : CreateSpace |
| Total Pages | : 194 |
| Release | : 2015-06-19 |
| Genre | : |
| ISBN | : 9781512078992 |
The Niche Movement: The New Rules for Finding a Career You Love is a book that will serve as a platform to help people in their career exploration in an age of limitless social connection. Too often, college graduates and young professionals either assume their dream job doesn't exist or their resume is not good enough to land it. This book will show them that is simply not the case. On the contrary, the problem lies within the conventional approach to career development. The jobs new graduates might love may be with organizations not represented at college career fairs, posted on online job boards, or out of reach. Their resumes may be great, but in today's digital world, your online presence is paramount. Many new graduates need help crafting and developing their digital reputation. The book curates personal stories from author and entrepreneur Kevin OConnell, outline the new rules to finding the career you love, and includes advice from experts and influencers from around the world who chose not to take the conventional approach. Leading up to the release, the book has garnered press from Buzzfeed, Common Sense Millennial and Money Under 30.
