Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced

Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
Total Pages: 2135
Release:
Genre: Education
ISBN:

Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. ​​​​​​​ Study material The study material will be provided in separate files by email / download link.

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
Author: Jon M. Hawes
Publisher: Springer
Total Pages: 562
Release: 2015-05-18
Genre: Business & Economics
ISBN: 331917052X

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Managing Marketing

Managing Marketing
Author: Thomas V. Bonoma
Publisher: Simon and Schuster
Total Pages: 552
Release: 1984
Genre: Management
ISBN: 0029037204

Developing an Innovative Marketing Model

Developing an Innovative Marketing Model
Author: Eli Hani
Publisher: Cuvillier Verlag
Total Pages: 239
Release: 2024-01-24
Genre:
ISBN: 3736969511

Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years. Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges. This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources available to them in each component according to its level of influence on business success and thus increase companies’ chances of business success.

The Small Business Valuation Book

The Small Business Valuation Book
Author: Lawrence W Tuller
Publisher: Simon and Schuster
Total Pages: 238
Release: 2008-08-17
Genre: Business & Economics
ISBN: 1440501149

How much a small business is worth can be difficult to determine, but when a business is about to change hands, a fair and objective valuation is crucial to the sale. This book is an invaluable resource for business owners or buyers looking for accurate small business appraisals. This completely revised and updated book outlines the major valuation methods, including discounted cash flow, excess earnings, asset value, and income capitalization. This edition includes completely new material on the following topics: exploring the 8 myths of business valuations; using the Internet for research; and advice on startups and first generation service businesses. With this book, appraising a business has never been easier—or more accurate!

Passing the Numeracy Skills Test

Passing the Numeracy Skills Test
Author: Mark Patmore
Publisher: Learning Matters
Total Pages: 131
Release: 2015-02-16
Genre: Education
ISBN: 1473916984

"I'm so grateful for this book, which was invaluable for passing the skills test and made it much less intimidating. It explained each component of the test clearly and concisely so that I knew what to expect, taking me through the key knowledge and skills needed for each part and using language that was easy to follow. The example questions helped me identify areas to work on and were great practice to build my confidence." -Ruth Makoff, PGCE (Secondary) Teacher Trainee All applicants to Initial Teacher Training in England need to PASS the QTS Numeracy Skills Test before starting their course. The test is designed to ensure trainee teachers have a sound grasp of numeracy skills such as mental arithmetic and interpreting statistics and how to apply these in practice. This popular and widely recommended book outlines all of the requirements of the QTS Numeracy Skills Test, explains the essential subject knowledge candidates need and includes practice questions for test preparation. This sixth edition, written by one of the authors of the test itself, is updated throughout and includes a full practice test, more practice questions and more question and answer commentary. It is more than a collection of practice questions. It includes advice, tips, test commentary and guidance to help you pass first time. It helps you to: familiarise yourself with the skills and knowledge to be tested fully understand the format and structure of the numeracy skills test know what to expect on the day of the test HOW TO USE THIS BOOK This book is divided in to six chapters. Chapter 1: this very short chapter has been included to remind you of the basic arithmetic processes. The majority of you will be able to miss this unit out, but some may welcome a chance to revise fractions, decimals, percentages, etc. Chapters 2-4: these cover the three 'content' areas (see above), one area per chapter. Chapter 5: this includes a practice mental arithmetic test, and a full practice onscreen test for you to work through. Chapter 6: this contains answers and key points for all the questions in the main chapters and for the sample tests. In each chapter, the additional required knowledge, language and vocabulary are explained, and worked examples of the type of questions to be faced are provided together with the practice questions. The answers for these questions are given in Chapter 6, together with further advice and guidance on solutions. Revision checklists You can use the checklists in your revision to make sure that you have covered all the key content areas.

Smart Talent Management

Smart Talent Management
Author: Vlad Vaiman
Publisher: Edward Elgar Publishing
Total Pages: 287
Release: 2010-01-01
Genre: Business & Economics
ISBN: 184844298X

. . . the editors have done a good job of bringing together a series of contributions which provide a useful and welcome expansion of the theoretical foundations of talent management through a knowledge management lens. David Collings, Personnel Review This book takes a fresh look at human talent in organizations, focusing on employees at all levels who represent key agents of knowledge management in acquiring, transferring, and applying important knowledge for competitive advantage. The overarching aim of the book is to identify, define, and explore the implementation of talent management strategies aimed at facilitating effective knowledge management in an organization. The contributors provide a valuable fusion of two important areas of emphasis for current research and practice in human resource management: talent management and knowledge management. They illustrate the immense significance of the latter to competitive advantage and organizational success in our rapidly changing global knowledge-based economy. The generation and acquisition of ideas and knowledge, their internal transfer and application throughout the organization, and the cross-border transfer of knowledge all through the effective management of human talent have become integral to contemporary management. The contributors examine planning and staffing, training/coaching, performance management, and organizational learning and development. Academics, human resource management practitioners and management consultants will find this volume valuable.

Ask a Manager

Ask a Manager
Author: Alison Green
Publisher: Ballantine Books
Total Pages: 306
Release: 2018-05-01
Genre: Business & Economics
ISBN: 0399181822

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together