The Alternative Media Handbook

The Alternative Media Handbook
Author: Kate Coyer
Publisher: Routledge
Total Pages: 369
Release: 2007-12-27
Genre: History
ISBN: 113675573X

This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.

Understanding Alternative Media

Understanding Alternative Media
Author: Bailey, Olga
Publisher: McGraw-Hill Education (UK)
Total Pages: 214
Release: 2007-12-01
Genre: Social Science
ISBN: 0335222102

This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication.

Alternative Journalism

Alternative Journalism
Author: Chris Atton
Publisher: SAGE
Total Pages: 194
Release: 2008-11-20
Genre: Business & Economics
ISBN: 085702681X

"A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.

The Progressive Guide to Alternative Media and Activism

The Progressive Guide to Alternative Media and Activism
Author: Project Censored (U.S.)
Publisher:
Total Pages: 158
Release: 1999
Genre: Language Arts & Disciplines
ISBN:

An extensive list of progressive and alternative media offering people direct access to the uncharted world of alternative investigative news from the longest running media research project in the US.

Alternative Media

Alternative Media
Author: Chris Atton
Publisher: SAGE
Total Pages: 184
Release: 2002
Genre: History
ISBN: 9780761967712

Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such as zines, fanzines, and personal Web sites.

Alternative Media and Politics of Resistance

Alternative Media and Politics of Resistance
Author: Joshua D. Atkinson
Publisher: Peter Lang
Total Pages: 198
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 9781433105173

Scholars of journalism and media studies have illustrated the production of alternative media as a means for activists to generate dissent, while communication scholars have examined activists' performances and image events as challenges to dominant power structures. The approaches of both fields have contributed to academic understanding of social movements in modern society, but until now, their findings have emerged separate from one another. This book brings together both lines of research, and demonstrates the role of alternative media in the performance of resistance against power structures by contemporary activists. Specifically, the book explores the role of alternative media in the establishment of activist networks in local communities; the role of alternative media in the construction of strategies of resistance by networked activists; and the role of interactivity between local and global networks in production of alternative media content. The book is suitable for undergraduate and graduate courses concerning social movements within the fields of communication, media, and journalism.

Strategic Uses of Alternative Media

Strategic Uses of Alternative Media
Author: Robyn Blakeman
Publisher: M.E. Sharpe
Total Pages: 274
Release: 2011-07-26
Genre: Business & Economics
ISBN: 0765631008

In-depth, yet simply stated, this guide focuses exclusively on alternative media as a strategic and often economical way to deliver a product's or service's message. The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time. The book is organized around three distinctive themes: (1) how and why marketers and advertisers employ alternative media; (2) how to integrate alternative media into the promotional mix, including budget, strategy, and creative message; (3) characteristic and pros and cons of individual media options.

Alternative Media Meets Mainstream Politics

Alternative Media Meets Mainstream Politics
Author: Joshua D. Atkinson
Publisher: Rowman & Littlefield
Total Pages: 230
Release: 2019-05-20
Genre: Language Arts & Disciplines
ISBN: 1498584357

This volume examines the rising role that alternative media play in contemporary mainstream political communication. The book focuses on three primary sites where such media have established growing influence in recent years: political parties, mainstream political news, and participatory media that allow for engagement.

Project Censored Guide to Independent Media and Activism

Project Censored Guide to Independent Media and Activism
Author: Peter Phillips
Publisher: Seven Stories Press
Total Pages: 212
Release: 2011-01-04
Genre: Political Science
ISBN: 1609802934

The independent media are arguably more important than ever today, as corporate media’s line reads increasingly like a government press release rather than a free society’s analysis of the day’s important events. But there’s a lot to sort through: Independent newsmagazines and newspapers, local cable-TV access, and independent and microtransmitted radio are everywhere, offering a vast array of news, opinions, and information. New Indymedia activists alone now have direct links to more than sixty-five grassroots news sites around the world. The challenge we are faced with is two-fold: We must make these news sources widely accessible, but we must also find ways to compile, sort, and collectively release this real news to millions of people—a project that this invaluable guide for diversifying your access to information can make much more achievable.