Festival And Special Event Management
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Author | : Johnny Allen |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2010-11-01 |
Genre | : Business & Economics |
ISBN | : 9781742164618 |
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Author | : Johnny Allen |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2002-04-08 |
Genre | : Business & Economics |
ISBN | : 9780471421825 |
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
Author | : Ian Yeoman |
Publisher | : Routledge |
Total Pages | : 431 |
Release | : 2012-06-14 |
Genre | : Business & Economics |
ISBN | : 1136403469 |
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Author | : Johnny Allen |
Publisher | : John Wiley & Sons Australia |
Total Pages | : 544 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Expands on the coverage and discussion of event managment issues and strategies introduced in the first and second editions.
Author | : Bernadette Quinn |
Publisher | : SAGE |
Total Pages | : 210 |
Release | : 2013-03-25 |
Genre | : Business & Economics |
ISBN | : 1446291006 |
"I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory." - Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth "An essential events managment reference handbook which addresses a number of key issues within the industry. A very interesting read!" - Thomas Fletcher, Liverpool John Moores University In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered. This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field. Written with academic rigour yet accessible at the same time, Quinn proves herself to be an outstanding communicator and stimulator of knowledge. International in content and timely in its up to date coverage of key topics, this will be an invaluable reference source for students from of Event Management, Hospitality Management, Tourism Management, and Sport and Leisure Management.
Author | : Donald Getz |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Special events |
ISBN | : 9781882345601 |
Author | : Glenn Bowdin |
Publisher | : Routledge |
Total Pages | : 756 |
Release | : 2012-05-23 |
Genre | : Business & Economics |
ISBN | : 1136445110 |
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Author | : Doug Matthews |
Publisher | : Routledge |
Total Pages | : 268 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750682434 |
A companion to "Special Events Production: The Resources," this text analyzes the process of event planning to provide a unique guide to producing events. It explains budgeting and resource concerns, planning and cost projections, and the role of the well-crafted proposal.
Author | : Johnny Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 434 |
Release | : 2022-05-23 |
Genre | : Business & Economics |
ISBN | : 0730369404 |
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Author | : Joe Goldblatt |
Publisher | : |
Total Pages | : 422 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned". The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.