Covert Cows and Chick-fil-A

Covert Cows and Chick-fil-A
Author: Steve Robinson
Publisher: HarperChristian + ORM
Total Pages: 244
Release: 2019-06-11
Genre: Business & Economics
ISBN: 1400213193

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Tastes Like Chicken

Tastes Like Chicken
Author: Emelyn Rude
Publisher: Simon and Schuster
Total Pages: 367
Release: 2016-08-02
Genre: Cooking
ISBN: 1681771985

From the domestication of the bird nearly ten thousand years ago to its current status as our go-to meat, the history of this seemingly commonplace bird is anything but ordinary. How did chicken achieve the culinary ubiquity it enjoys today? It’s hard to imagine, but there was a point in history, not terribly long ago, that individual people each consumed less than ten pounds of chicken per year. Today, those numbers are strikingly different: we consumer nearly twenty-five times as much chicken as our great-grandparents did. Collectively, Americans devour 73.1 million pounds of chicken in a day, close to 8.6 billion birds per year. How did chicken rise from near-invisibility to being in seemingly "every pot," as per Herbert Hoover's famous promise? Emelyn Rude explores this fascinating phenomenon in Tastes Like Chicken. With meticulous research, Rude details the ascendancy of chicken from its humble origins to its centrality on grocery store shelves and in restaurants and kitchens. Along the way, she reveals startling key points in its history, such as the moment it was first stuffed and roasted by the Romans, how the ancients’ obsession with cockfighting helped the animal reach Western Europe, and how slavery contributed to the ubiquity of fried chicken today. In the spirit of Mark Kurlansky’s Cod and Bee Wilson's Consider the Fork, Tastes Like Chicken is a fascinating, clever, and surprising discourse on one of America’s favorite foods.

Our Best Bites

Our Best Bites
Author: Sara Smith Wells
Publisher:
Total Pages: 0
Release: 2011
Genre: Mormon cooking
ISBN: 9781606419311

Includes plastic insert with equivalent measurements and metric conversions.

The Most Complete Food Counter

The Most Complete Food Counter
Author: Annette B. Natow
Publisher: Simon and Schuster
Total Pages: 868
Release: 1999
Genre: Food
ISBN: 0671025619

An ultimate and timely companion to the wealth of current news on the link between food content and health, by the bestselling authors of "The Fat Counter".

Chicken

Chicken
Author: Steve Striffler
Publisher: Yale University Press
Total Pages: 207
Release: 2007-06-01
Genre: Business & Economics
ISBN: 0300128169

From inside the chicken factory, a report on the real cost of chicken for farmers, workers, and consumers

Commercial Chicken Meat and Egg Production

Commercial Chicken Meat and Egg Production
Author: Donald D. Bell
Publisher: Springer Science & Business Media
Total Pages: 1422
Release: 2012-12-06
Genre: Science
ISBN: 1461508118

Commercial Chicken Meat and Egg Production is the 5th edition of a highly successful book first authored by Dr. Mack O. North in 1972, updated in 1978 and 1984. The 4th edition was co-authored with Donald D. Bell in 1990. The book has achieved international success as a reference for students and commercial poultry and egg producers in every major poultry producing country in the world. The 5th edition is essential reading for students preparing to enter the poultry industry, for owners and managers of existing poultry companies and for scientists who need a major source of scientifically based material on poultry management. In earlier editions, the authors emphasized the chicken and its management. The 5th edition, with the emphasis shifted to the commercial business of managing poultry, contains over 75% new material. The contributions of 14 new authors make this new edition the most comprehensive such book available. Since extensive references are made to the international aspects of poultry management, all data are presented in both the Imperial and Metric form. Over 300 tables and 250 photos and figures support 62 chapters of text. New areas include processing of poultry and eggs with thorough discussions of food safety and further processing. The business of maintaining poultry is discussed in chapters on economics, model production firms, the use of computers, and record keeping. Updated topics include: breeders and hatchery operations; broiler and layer flock management; replacement programs and management of replacements; nutrition; and flock health. New chapters address flock behavior, ventilation, waste management, egg quality and egg breakage. Other new features include a list of more than 400 references and a Master List of the tables, figures, manufacturers of equipment and supplies, research institutions, books and periodicals, breeders, and trade associations. Commercial growers will find the tables of data of particular interest; scientists will be able to utilize the extensive references and to relate their areas of interest to the commercial industry's applications; and students will find that the division of the book into 11 distinct sections, with multiple chapters in each, will make the text especially useful.

100 Creative Ways to Use Rotisserie Chicken in Everyday Meals

100 Creative Ways to Use Rotisserie Chicken in Everyday Meals
Author: Trish Rosenquist
Publisher: Macmillan
Total Pages: 227
Release: 2015-11-17
Genre: Cooking
ISBN: 1624141781

"Weeknight dinners have never been easier. With a rotisserie chicken from your local grocery store, you can create family favorite dinners filled with savory, juicy and succulent chicken with just a few finishing touches! You're not only saving time by having someone else prepare the chicken, but you'll save money too!,"--Amazon.com.