Fashion Communication in the Digital Age

Fashion Communication in the Digital Age
Author: Nadzeya Kalbaska
Publisher:
Total Pages: 300
Release: 2019
Genre: Clothing trade
ISBN: 9783030154370

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Communication in the Digital Age

Fashion Communication in the Digital Age
Author: Nadzeya Kalbaska
Publisher: Springer
Total Pages: 300
Release: 2019-06-03
Genre: Business & Economics
ISBN: 303015436X

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Communication in the Digital Age

Fashion Communication in the Digital Age
Author: Nadzeya Sabatini
Publisher: Springer Nature
Total Pages: 320
Release: 2023-08-08
Genre: Business & Economics
ISBN: 3031385411

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

Fashion Communication

Fashion Communication
Author: Teresa Sádaba
Publisher: Springer Nature
Total Pages: 336
Release: 2021-09-20
Genre: Business & Economics
ISBN: 3030813215

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Total Pages: 206
Release: 2021-02-19
Genre: Business & Economics
ISBN: 1800712669

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Digital Fashion Communication

Digital Fashion Communication
Author: Alice Noris
Publisher: BRILL
Total Pages: 153
Release: 2022-08-29
Genre: Social Science
ISBN: 9004523553

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Personal Connections in the Digital Age

Personal Connections in the Digital Age
Author: Nancy K. Baym
Publisher: John Wiley & Sons
Total Pages: 214
Release: 2015-08-04
Genre: Social Science
ISBN: 0745695973

The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life Fully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, and new relationships, and to maintain existing relationships in our everyday lives. The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used. This new edition of Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

Materializing Digital Futures

Materializing Digital Futures
Author: Toija Cinque
Publisher: Bloomsbury Publishing USA
Total Pages: 352
Release: 2022-01-27
Genre: Social Science
ISBN: 1501361279

Digital, visual media are found in most aspects of everyday life, from workplaces to household devices - computer and digital television screens, appliances such as refrigerators and home assistants, and applications for social media and gaming. Each technologically enabled opportunity brings an increasingly sophisticated language with the act of pursuing the intrasensorial ways of perceiving the world around us - through touch, movement, sound and vision - that is the heart of screen media use and audience engagement with digital artifacts. Drawing on digital media's currently evolving transformation and transforming capacity this book builds a story of the multiple processes in robotics and AI, virtual reality, creative image and sound production, the representation of data and creative practice. Issues around commodification, identity, identification, and political economy are critically examined for the emerging and affecting encounters and perceptions that are brought to bear.

Handbook on Heritage, Sustainable Tourism and Digital Media

Handbook on Heritage, Sustainable Tourism and Digital Media
Author: De Ascaniis, Silvia
Publisher: Edward Elgar Publishing
Total Pages: 400
Release: 2022-02-04
Genre: Business & Economics
ISBN: 178897008X

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Business and Professional Communication in a Digital Age

Business and Professional Communication in a Digital Age
Author: Jennifer H. Waldeck
Publisher: Cengage Learning
Total Pages: 400
Release: 2012-01-01
Genre: Performing Arts
ISBN: 9780495807988

BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.