Fascinate
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| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 291 |
| Release | : 2010-01-21 |
| Genre | : Business & Economics |
| ISBN | : 0061966169 |
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 414 |
| Release | : 2014-07-01 |
| Genre | : Business & Economics |
| ISBN | : 0062230700 |
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
| Author | : Sally Hogshead |
| Publisher | : HarperCollins |
| Total Pages | : 236 |
| Release | : 2016-04-26 |
| Genre | : Business & Economics |
| ISBN | : 0062405934 |
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
| Author | : Andy Propst |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 449 |
| Release | : 2015-04-01 |
| Genre | : Biography & Autobiography |
| ISBN | : 1495026035 |
He penned songs such as “Witchcraft” and “The Best Is Yet to Come” (signature tunes for Frank Sinatra and Tony Bennett, respectively) and wrote such musicals as Sweet Charity, I Love My Wife, On the Twentieth Century, and The Will Rogers Follies – yet his life has gone entirely unexplored until now. You Fascinate Me So takes readers into the world and work of Tony, Grammy, and Emmy Award-winning composer/performer Cy Coleman, exploring his days as a child prodigy in the 1930s, his time as a hot jazz pianist and early television celebrity in the 1950s, and his life as one of Broadway's preeminent composers. This first-time biography of Coleman has been written with the full cooperation of his estate, and it is filled with previously unknown details about his body of work. Additionally, interviews with colleagues and friends, including Marilyn and Alan Bergman, Ken Howard, Michele Lee, James Naughton, Bebe Neuwirth, Hal Prince, Chita Rivera, and Tommy Tune, provide insight into Coleman's personality and career.
| Author | : Will Harvey |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 1971 |
| Genre | : Sex customs |
| ISBN | : 9780450014000 |
| Author | : Tim Kurkjian |
| Publisher | : Macmillan |
| Total Pages | : 253 |
| Release | : 2016-05-03 |
| Genre | : Sports & Recreation |
| ISBN | : 1250077931 |
The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
| Author | : Nancy Graham Holm |
| Publisher | : Taylor & Francis |
| Total Pages | : 130 |
| Release | : 2013-04-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136037373 |
Developed from the established traditions of print and radio journalism, television journalism has often failed to reach its potential to develop away from these other media. However, because of the synthesis of words, pictures, and sound, television journalism has the ability to shift from simply reporting the news to weaving stories. In Fascination, veteran television journalist Nancy Graham Holm incorporates years in the field and extensive teaching experience to produce an instructive and entertaining guide to all aspects of television journalism. With a dual focus on aesthetics and technique, this book instructs the reader on the best way to use visuals and sound, different reporting techniques, and appropriate behaviour for journalists. Each chapter benefits from real-world examples and helpful tips to guide the reader through each stage of television journalism. This book is an excellent guide for those wanting to start a career in television journalism as well as seasoned professionals wishing to gain a new perspective.
| Author | : Pat O'Reilly |
| Publisher | : |
| Total Pages | : 448 |
| Release | : 2016-08-11 |
| Genre | : |
| ISBN | : 9780956054494 |
| Author | : Charlee Jacob |
| Publisher | : Crossroad Press |
| Total Pages | : 392 |
| Release | : 2022-07-02 |
| Genre | : Fiction |
| ISBN | : |
It's a terrible thing loneliness is. Tawne Delaney: A woman filled with the hatred of herself and what she's not... Never touched by a man, never loved, until one night in the woods... Tawne watches as a woman's body is crammed into a drain pipe... A crooked and broken beast beckons to Tawne and passes on his gift to her. Is it the ultimate power or the cruelest joke? Arcan Tyler: A man tormented by the memories of an insane mother and haunted by the ghosts of a dozen women not yet dead... Struggling with the rage of three beasts, controlled, for now... Once friends and co-workers, Tawne and Arcan now unite as lovers... Along with each other's body, they share each other's secrets: Arcan, his beasts; Tawne, her power... Is it the love of dreams or the sheer terror of a nightmare come to life?
| Author | : Kim Bendheim |
| Publisher | : OR Books |
| Total Pages | : 218 |
| Release | : 2021-04-27 |
| Genre | : |
| ISBN | : 9781682192061 |
Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.
