Fans Not Customers Third Edition
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| Author | : Vernon Hill |
| Publisher | : Profile Books |
| Total Pages | : 210 |
| Release | : 2020-05-07 |
| Genre | : Business & Economics |
| ISBN | : 1782838023 |
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.
| Author | : Vernon W. Hill |
| Publisher | : Profile Books(GB) |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Bankers |
| ISBN | : 9781781251102 |
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.
| Author | : Samuel C. Sugarman |
| Publisher | : CRC Press |
| Total Pages | : 400 |
| Release | : 2020-11-26 |
| Genre | : Business & Economics |
| ISBN | : 8770223289 |
Updated with chapters on ventilating and exhausting systems and HVAC systems, this third edition of a bestseller covers the range of HVAC systems. The coverages is into components and controls for air, water, heating, ventilating, and air conditioning and readers will learn why one component or system may be chosen over another. This master volume covers the full range of HVAC systems used in today's facilities. Comprehensive in scope, the text is intended to provide the reader with a clear understanding of how HVAC systems operate, as well as how to select the right system and system components to achieve optimum performance and efficiency for a particular application. You'll learn the specific ways in which each system, subsystem or component contributes to providing the desired indoor environment, as well as what factors have an impact on energy conservation, indoor air quality and cost. Examined in detail are compressors, water chillers, fans and fan drives, air distribution and variable air volume, pumps and water distribution, controls and their components, heat recovery, and energy conservation strategies. Also covered are heat flow fundamentals, as well as heat flow calculations used in selecting equipment and determining system operating performance and costs.
| Author | : Art Weinstein |
| Publisher | : CRC Press |
| Total Pages | : 313 |
| Release | : 2012-02-24 |
| Genre | : Business & Economics |
| ISBN | : 1439861293 |
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
| Author | : Art Sobczak |
| Publisher | : John Wiley & Sons |
| Total Pages | : 261 |
| Release | : 2010-03-04 |
| Genre | : Business & Economics |
| ISBN | : 0470619813 |
Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
| Author | : Frances X. Frei |
| Publisher | : Harvard Business Press |
| Total Pages | : 262 |
| Release | : 2012 |
| Genre | : Customer relations |
| ISBN | : 1422133311 |
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
| Author | : Donna Lee Bowen |
| Publisher | : Indiana University Press |
| Total Pages | : 501 |
| Release | : 2014-11-17 |
| Genre | : History |
| ISBN | : 0253014727 |
The substantially revised and updated third edition of Everyday Life in the Muslim Middle East focuses on the experiences of ordinary men, women, and children from the region. Readers will gain a grassroots appreciation of Middle East life, culture, and society that recognizes the impact of wars and uprisings as well as changes to Islamic practice due to advances in technology. The book also explores the influence of social media on politics and labor relations and the changing status of women, family values, marriage, childrearing, gender, and gay rights. This dynamic and imaginative volume continues to provide a rich resource for understanding contemporary Muslim culture in the Middle East.
| Author | : Jesse Cannon |
| Publisher | : Jesse Cannon |
| Total Pages | : 704 |
| Release | : 2012-11-25 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 098856131X |
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
| Author | : Dave Kerpen |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 289 |
| Release | : 2011-06-07 |
| Genre | : Business & Economics |
| ISBN | : 0071769501 |
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
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| Publisher | : |
| Total Pages | : 962 |
| Release | : 1825 |
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