Fanocracy
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| Author | : David Meerman Scott |
| Publisher | : Penguin |
| Total Pages | : 304 |
| Release | : 2020-01-07 |
| Genre | : Business & Economics |
| ISBN | : 0593084012 |
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
| Author | : David Meerman Scott |
| Publisher | : Penguin |
| Total Pages | : 306 |
| Release | : 2020-01-07 |
| Genre | : Business & Economics |
| ISBN | : 0593084004 |
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2010-01-15 |
| Genre | : Business & Economics |
| ISBN | : 0470606630 |
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 196 |
| Release | : 2010-08-02 |
| Genre | : Business & Economics |
| ISBN | : 0470900520 |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 448 |
| Release | : 2020-04-28 |
| Genre | : Business & Economics |
| ISBN | : 1119651611 |
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 487 |
| Release | : 2024-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1394282176 |
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
| Author | : Joe Pulizzi |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 368 |
| Release | : 2013-09-27 |
| Genre | : Business & Economics |
| ISBN | : 0071819916 |
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
| Author | : Ann Handley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 327 |
| Release | : 2012-05-22 |
| Genre | : Business & Economics |
| ISBN | : 1118232607 |
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
| Author | : Martin Meadows |
| Publisher | : Meadows Publishing |
| Total Pages | : 697 |
| Release | : 2017-12-28 |
| Genre | : Self-Help |
| ISBN | : |
How to Build Self-Discipline and Become More Successful (365 Powerful Thoughts From the World’s Brightest Minds) Its lack makes you unable to achieve your goals. Without it, you’ll struggle to lose weight, become fit, wake up early, work productively and save money. Not embracing it in your everyday life means that you’ll never realize your full potential. Ignoring it inevitably leads to regret and feeling sad about how more successful and incredible your life could have been if you had only decided to develop it. What is this powerful thing? Self-discipline. And if there’s one thing that self-discipline is not, it’s instant. It takes months (if not years) to develop powerful self-control that will protect you from impulsive decisions, laziness, procrastination, and inaction. You need to exhibit self-discipline day in, day out, 365 days in a year. What if you had a companion who would remind you daily to stay disciplined and persevere, even when the going gets tough? 365 Days With Self-Discipline is a practical, accessible guidebook for embracing more self-discipline in your everyday life. You’ll learn how to do this through 365 brief, daily insights from the world’s brightest minds, expanded and commented upon by bestselling personal development author Martin Meadows. This isn’t just an inspirational book; most of the entries deliver practical suggestions that you can immediately apply in your life to become more disciplined. Here are just some of the things you’ll learn: - why living your life the hard way makes it easy (and other suggestions from a successful entrepreneur and longevity scientist); - how to overcome your initial resistance and procrastination based on the remark made by one of the most renowned Renaissance men; - why, according to an influential neurosurgeon, it’s key to see problems as hurdles instead of obstacles (and how to do that); - how to embrace an experimental mindset to overcome a fear of failure (a technique recommended by a successful entrepreneur and musician); - how to quit in a smart way, according to a world-famous marketing expert; - how to improve your productivity at work by implementing the advice from one of the most successful detective fiction writers; - how a trick used by screenwriters can help you figure out the first step needed to get closer to your goals; - how to maintain self-discipline in the long-term by paying attention to what a bestselling non-fiction author calls necessary to survive and thrive; - how your most common thoughts can sabotage your efforts (and other valuable insights from one of the most respected Roman Stoics); and - how to overcome temporary discouragement and look at your problems from the proper perspective, as suggested by a well-known public speaker and author. If you’re ready to finally change your life and embrace self-discipline — not only for the next 365 days, but for the rest of your life — buy this book now and together, let’s work on your success! Keywords: self-discipline handbook, self-control book, willpower book, success journal, mental resilience, become successful, achieve your goals
| Author | : Mark Shaw |
| Publisher | : Laurence King Publishing |
| Total Pages | : 413 |
| Release | : 2012-10-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1780674007 |
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
