Factors Influencing Consumers Intention To Purchase Clothing Online
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| Author | : Natalie Bluschke |
| Publisher | : GRIN Verlag |
| Total Pages | : 65 |
| Release | : 2011-04 |
| Genre | : Business & Economics |
| ISBN | : 3640884493 |
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
| Author | : Ahmed S. Hassan Al-Anbaki |
| Publisher | : |
| Total Pages | : 94 |
| Release | : 2018 |
| Genre | : Clothing trade |
| ISBN | : |
| Author | : NITIN SABLOAK (TP051885) |
| Publisher | : |
| Total Pages | : 96 |
| Release | : 2019 |
| Genre | : Brand name products |
| ISBN | : |
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.
| Author | : Nasif Chowdhury |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : |
| ISBN | : |
The motivation behind this study is to discover purchasers' recognition towards internet shopping with a particular spotlight on accommodation and security on clothing buyer market in Bangladesh. Investigations of this nature led widely in created nations yet in a creating nation connection is exceptionally restricted. This hole was tended to with a study led in Bangladesh. Regardless of high capability of internet shopping attire items in Bangladesh. Guided by the Theory of Reasoned Action, the self-created measures were intended to quantify the buyers' mentality towards acquiring clothing items online. The fundamental reason of the hypothesis was that shoppers were influenced by a few components that shape their state of mind and aim towards purchasing an item; by one means or another showed customers were wary and watchful in settling on the right choice. This study was utilized review poll and arbitrary examining technique to gather reaction from respondents in Dhaka. Gathered information were broke down by utilizing expressive measurements and connection investigation to decide the relationship amongst variables and recognition towards web shopping clothing items in Bangladesh. The consequences of this study have a few ramifications for advertisers of organizations and future scientists. Study found that clothing customers will utilize web shopping. The discoveries add esteem to existing writing as well as recommend, may influence the development of fate of capability of internet shopping of clothing items in Bangladesh.
| Author | : JeeYoung K. Kim |
| Publisher | : |
| Total Pages | : 230 |
| Release | : 2005 |
| Genre | : |
| ISBN | : |
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1584 |
| Release | : 2017-06-19 |
| Genre | : Business & Economics |
| ISBN | : 1522526005 |
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
| Author | : Samkhyan Malliyoor Mana |
| Publisher | : GRIN Verlag |
| Total Pages | : 80 |
| Release | : 2018-03-26 |
| Genre | : Business & Economics |
| ISBN | : 3668668345 |
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
| Author | : Fred D. Davis |
| Publisher | : Springer Nature |
| Total Pages | : 125 |
| Release | : |
| Genre | : |
| ISBN | : 3030452743 |
| Author | : Mark Heuer |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2018-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1351058339 |
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
| Author | : Yuan Zhou |
| Publisher | : LAP Lambert Academic Publishing |
| Total Pages | : 98 |
| Release | : 2012 |
| Genre | : Consumer behavior |
| ISBN | : 9783847336099 |
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this study is to investigate factors affecting student consumer's buying decision when purchasing clothing online, and find out which factors impact on the online buying decision most. The research hypotheses are tested by using data collected from 200 students of Glyndwr University in UK. The identified factors economic orientation, convenience orientation, trust orientation and social influence have been examined. Among all of them, the first three were positively correlated with online attitude, whereas the result shown that social influence weakly associated with online attitude. The findings of this research can be drawn as implications for online clothing retailers so as to improve their understanding of the segment consumer group and increase their online marketing strategy effectiveness.
