This study examined factors influencing attendance at Division II men and women's basketball contests at Bemidji State University. Influencing factors were determined from five categories: a) demographic information; b) economic information c) attendance variables; d) game attractiveness e) audience preference factors. From these categories the influence of game promotion, game attractiveness, and audience preference factors were determined. Comparisons were made between men and women as well as all spectators who attended the women's and men's contests. Spectators (N=299, Men=148 Women=151) over the ages of 18 in attendance at four contests were asked to complete the NCAA Division II Basketball Attendance Questionnaire. SPSS (14.0 for Windows) was used to calculate descriptive statistics and t-tests to determine differences in responses between male and female spectators. The factors with the greatest influence were (number responses/number of surveys), ticket discounts (80/299) 26.7%, the home team's overall performance (93/299) 31.1% and the game time (179/299) 59.8%. T-tests revealed that three factors (visiting team's win/loss record, visiting team's overall performance and visiting team's league standing) influenced male spectators to attend the contests significantly more that the female spectators. T-test also revealed that three factors (home team's overall performance, the time of day the contest took place, and the day of the week the basketball contest took place) influenced spectators to attend the women's basketball contests significantly more than spectators attending the men's basketball contests. In conclusion, the home team's overall performance, time of day the game took place and ticket promotions were the biggest three factors that influenced game attendance at men's and women's basketball contests. Also the home team's overall performance, time of day and the day of the week the contest took place influenced spectators to attend the women's contests more than the men's contests.