Factors Influence Consumers Online Purchase Intention For Luxury Fashion Goods Amongst Consumers In Jakarta Indonesia
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| Author | : Siska Noviaristanti |
| Publisher | : CRC Press |
| Total Pages | : 378 |
| Release | : 2022-09-07 |
| Genre | : Business & Economics |
| ISBN | : 1000778126 |
This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
| Author | : Titi Dewi Warninda |
| Publisher | : European Alliance for Innovation |
| Total Pages | : 372 |
| Release | : 2023-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1631903918 |
This book constitutes the thoroughly refereed proceedings of the 3rd International Conference on Islamic Finance and Business (ICIFEB), held online in Jakarta, Indonesia, in July 19-20 2022. The 29 full papers presented were carefully reviewed and selected from 72 submissions. The papers reflect the conference main and sub-themes namely: Islamic business, Islamic finance, corporate social and environmental sustainability, digital business, marketing and investment.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1838 |
| Release | : 2017-01-06 |
| Genre | : Business & Economics |
| ISBN | : 1522517944 |
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
| Author | : Vicki Morwitz |
| Publisher | : |
| Total Pages | : 62 |
| Release | : 2014-12 |
| Genre | : Business & Economics |
| ISBN | : 9781601988805 |
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
| Author | : Tara Ebert |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 213 |
| Release | : 2010-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3834983071 |
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
| Author | : Claudia E. Henninger |
| Publisher | : Springer |
| Total Pages | : 284 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 3319512536 |
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
| Author | : Ratih Hurriyati |
| Publisher | : CRC Press |
| Total Pages | : 1022 |
| Release | : 2020-01-06 |
| Genre | : Business & Economics |
| ISBN | : 1000651215 |
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 2440 |
| Release | : 2016-03-31 |
| Genre | : Computers |
| ISBN | : 1466697881 |
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
| Author | : Linda Steg |
| Publisher | : Cambridge University Press |
| Total Pages | : 421 |
| Release | : 2017-04-27 |
| Genre | : Psychology |
| ISBN | : 1107044081 |
An introduction to how social psychological theories, methods and interventions can be applied to manage real-world social problems.
| Author | : Naomi Klein |
| Publisher | : Macmillan |
| Total Pages | : 520 |
| Release | : 2000-01-15 |
| Genre | : Business & Economics |
| ISBN | : 9780312203436 |
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
