Excerpt from Adoption of New Ideas and Practices: A Summary of the Research Dealing With the Acceptance of Technological Change in Agriculture, With Implications for Action in Facilitating Such Change This book is one of a series dealing with research in human communication. Others in the current series include: Legibility of Print by Miles A. Tinker Measurement of Readability by George R. Klare The development of these books was sponsored by the National Project in Agricultural Communications and published for the use of students, specialists, and researchers in the several fields concerned with various aspects of communications. NPAC operates under the auspices of the American Association of Land-Grant Colleges and State Universities and has been supported financially by the W. K. Kellogg Foundation and the institutions and organizations that have participated in its activities. Its program has been one of research, training, and service activities designed to contribute to the improvement of communications in agriculture and home economics. Housed at Michigan State University throughout its life, it became a formal part of that institution's structure in March, 1960. Herbert F. Lionberger, author of this book, is perhaps one of the half dozen best known men in the field of rural diffusion research. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.