Advertising Creative

Advertising Creative
Author: Tom Altstiel
Publisher: SAGE Publications
Total Pages: 385
Release: 2022-04-18
Genre: Business & Economics
ISBN: 1071846620

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

Branding that Means Business

Branding that Means Business
Author: Matt Johnson
Publisher: PublicAffairs
Total Pages: 184
Release: 2022-10-25
Genre: Business & Economics
ISBN: 1541701682

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Supermaker

Supermaker
Author: Jaime Schmidt
Publisher: Chronicle Books
Total Pages: 296
Release: 2020-09-08
Genre: Business & Economics
ISBN: 1797201484

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.

12 Months to $1 Million

12 Months to $1 Million
Author: Ryan Daniel Moran
Publisher: BenBella Books
Total Pages: 206
Release: 2020-05-05
Genre: Business & Economics
ISBN: 1950665143

This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Creative Business Handbook

Creative Business Handbook
Author: Alicia Puig
Publisher: Chronicle Books
Total Pages: 284
Release: 2023-05-23
Genre: Art
ISBN: 1797223097

Offering veteran insight and friendly, actionable advice from two self-made women who manage three six-figure businesses, this practical handbook acts as a roadmap to guide anyone wanting to build a profitable venture out of their creative passion. Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production—starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine. With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required! In addition to nuts-and-bolts advice based on the authors' real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running. EXPERT AUTHORS: Informed by the authors' decades of experience founding and managing three successful creative businesses—as well as the lessons they learned from some projects that didn't stand the test of time—this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey. FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a career artist looking to make a living outside of the gallery space, an experienced freelance writer interested in mentoring your peers, or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice. Perfect for: Artists, designers, makers, illustrators—recent graduates and budding professionals—looking to start their own businesses Creative people exploring career ideas and looking for practical advice and inspiration Graduation, birthday, or holiday gift for artistic and entrepreneurial friends and loved ones Readers of Create! Magazine, Steal Like an Artist, Big Magic, and Untamed

Ready, Set, Growth hack

Ready, Set, Growth hack
Author: Nader Sabry
Publisher: Nader sabry
Total Pages: 177
Release: 2020-02-01
Genre: Business & Economics
ISBN: 1916356907

A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
Total Pages: 2158
Release:
Genre: Education
ISBN:

Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.